In a localized attempt to address the inevitable status of Nigeria as the biggest host of patients of sickle cell anaemia, the Delta state government sponsored a media centered initiative to attract public attention to sickle cell disease as well as to the victims of the disorder. This study examined the influence of the media advocacy campaign on youth’s awareness, knowledge and attitude to the disease using the questionnaire survey method involving 300 participants randomly selected from the capital city, Asaba. The results showed that demographic variables such as age, gender, income and religious affiliations had varying influence on awareness, knowledge and attitude of respondents. Although respondents exhibited modest awareness and knowledge of the disorder, it emerged that they arrived at this level of knowledge through information acquired from sources other than the state sponsored media campaign on sickle cell. The study concluded that the media advocacy campaign on sickle cell disorder was yet to resonate with the target population.

Family planning is a population control method practiced in various countries including Nigeria; however, it cannot be practice unless people are aware of it and its methods. Thus, awareness, knowledge and comprehension of family planning messages as predictors of practice is studied. 478 copies of questionnaire were distributed to that number of civil servants at the Lagos state secretariat, Alausa from where the population for the study was drawn. With a response rate of 95.8%, 458 copies were retrieved and analyzed using the statistical package for social sciences (SPSS) version 22, while hypotheses were tested using the Pearson Chi-Square. Findings revealed that there is high awareness of family planning messages among study participants with posters as the major medium of awareness. The study also found that the long-acting family planning methods are the most known family planning methods and that the practice is well known and common among study participants.

The study examines the perception of female undergraduates' about the role of social media in breaking women's culture of silence on sexual violence. Violence against women is a subject of concern due to its prevalence and the culture of silence associated with it. Involvement of social media groups appears to be changing this trend as women are supported to speak out. The study examines some social media platforms involved in this campaign, how they contribute to knowledge of females and shape their attitude to information on sexual violence on social media as well as their perception of the effectiveness of the social media in the campaign against sexual violence among women. Anchored on two theories-agenda setting and the spiral of silence, the study through a descriptive survey, sampled the perception of 370 female undergraduates of Babcock University. Responses derived from a questionnaire were analyzed using descriptive statistics. Students were moderately exposed to campaigns on sexual violence (Mean= 3.32, SD=1.49), just as majority have a positive perception of the social media's role in breaking the culture of silence on sexual violence (x̅ = 5.00, SD=0.00). The need to intensify efforts in reaching more females especially those who still have limited knowledge and tend to be silent was underscored.

Nigeria is a country with a great potential in terms of human and natural resources but the ability to convert the potentials into meaningful socio-economic development is perceived to be grossly deficient. The shift in paradigms from the top-down approaches that emerged in the 1950s and 60s, to the participatory/bottom-up approaches of the 1980s and 1990s, has created more curiosity among scholars concerning the ability of the media to influence development. This challenge motivated the study to evaluate audience perception of media programmes by examining audience perception and participation as well as the impact in the attainment of national development. The development media theory provided a theoretical background for this study while the survey research method was adopted in the collection of quantitative data. Abuja and Lagos were purposively selected because of the concentration of mass media and composition of rural and urban population. A sample size of 1500 respondents was chosen using the random sampling technique. Data were obtained from primary and secondary sources. Data were analysed using a combination of frequency count and simple percentage. Results revealed that 71.4% had access to development programmes through radio and television, while 36% preferred radio as the medium for access. Radio remained a popular medium for disseminating development messages in Nigeria. In addition, majority of the respondents indicated that media programmes encourage participation in national development. It concluded that the media have been effective in supporting the national objectives. It is recommended that radio be more effectively used in disseminating messages that will impact positively on national development.