The relationship between the humble behavior of leaders and the voluntary workplace green behaviors (VWGB) of their employees is critical to affecting the overall green performance of an organization, particularly in the situation of COVID-19 pandemic. Traditionally, most studies focus more on the importance of leadership effectiveness, but few research studies investigate the leadership approach and its psychological mechanisms that motivate voluntary positive behavior and the efficiency of the overall performance. Thus, the authors conceptualize a research model of humble leadership that investigates the impact of humble leadership on voluntary green behavior and green performance via job autonomy and the green supporting climate. To verify the research hypotheses, 692 online and in-person questionnaires were analyzed using Smartpls-SEM. The results showed a positive association between humble leadership and green performance, and VWGB mediates this relationship. In addition, job autonomy and green supporting climate were confirmed to mediate the association of humble leadership and VWGB; and moderate the relationship of VWGB and green performance, respectively. Notably, this study is one of the few studies in the hotel sector that look at green performance through the lens of humble leadership and VWGB.

This study aimed to investigate three variables that may interact with internal branding (IB) in the hotel context: employee engagement (EE), workplace friendship (WF), and organizational citizenship behavior (OCB). This study adopted a survey methodology. 385 valid responses were collected from employees of 20 five-star chain hotels located in the Greater Cairo region of Egypt. The data were analyzed using PLS-SEM. The results demonstrated that there is a significant relationship between OCB and WF with EE, in addition to OCB, EE, and WF with IB. The mediating role of EE between OCB and IB, besides the moderating role of WF on the relationship between OCB and EE, was also determined. Contrary to the hypothesized model, results showed an insignificant relationship between WF and IB. This study provides a theoretical contribution to deepen the understanding of the internal branding concept in the context of the hotel industry. Practically, this research may be helpful for hotel enterprises in engendering and sustaining effective internal branding practices, which, in turn, could establish new links between internal and external hotel customers. Study limitations and potential directions for further research were also presented.

This research aims to examine the mediating effects of eco-innovation practices in the relationship between the drivers of eco-innovation and the performance of tourism and hospitality enterprises. A quantitative approach was adopted in this research using questionnaire surveys as an instrument for collecting primary data. Based on the convenience sampling technique, a total of 550 questionnaire forms were distributed to five-star hotels and travel agencies in Cairo. Out of the distributed forms, only 400 forms were filled out and returned to the researchers and thus valid for analysis, representing a response rate of 72.7%. Structural Equation Modeling (SEM) using partial least squares (PLS-SEM) was employed to test the research model. The results showed the significant effect of independent variables on dependent variables through mediating variables. Multiplied path coefficients were used to measure the confidence interval (CI) for measuring the mediating relationship. The results supported the effect of eco-innovation practices as a mediating factor in the relationship between the drivers of eco-innovation and the performance of tourism and hospitality enterprises. The findings also showed that the eco-innovation drivers, which include management awareness, organizational capabilities, and environmental strategy, have a significant effect on eco-innovation practices and tourism/hospitality enterprise performance when integrating the mediating variables of eco-innovation practices. There are a few studies that have also examined a conceptual framework to examine eco-innovation practices as mediating factors in the relationship between the drivers of eco-innovation and the performance of tourism and hospitality enterprises in terms of five-star hotels and travel agencies in Egypt. Consequently, this research contributes to the literature related to tourism and hospitality management through highlighting the mediating effect of eco-innovation practices on the relationship between the drivers of eco-innovation and the performance of tourism and hospitality enterprises.

This study examines how green perceived value (GPV) and green attitude (GA) are affected by environmental corporate social responsibility (ECSR). It also investigates the mediating role of environmental well-being (EWB) on the relationship between ECSR and GA and on the relationship between ECSR and GPV. A total of 910 responses gathered from the guests of travel agencies and 5-star hotels in Egypt were analyzed using PLS-SEM. The results showed positive relationships between ECSR with GA, EWB, and GPV. Positive relationships between EWB with GA and GPV also existed. In addition, there was a mediating role of EWB in the relationship between ECSR and GA and in the relationship between ECSR and GPV. The research provides a theoretical contribution to bridging the gap in studies related to ECSR and EWB in relation to GPV and GA, specifically in the tourism and hotel sector. Practically, the research provides the tourism and hotel enterprises with recommendations to improve ECSR and EWB—this could, in turn, positively impact the GPV and GA of their guests. Limitations and potential directions for future research were also presented.

This study examined the impacts of perceived Airbnb risks, i.e., performance, financial, physical, social, time, and psychological risks on tourists’ intention to use Airbnb. The study also explored the moderating effect of the fear of COVID-19 on the relationship between perceived Airbnb risks and the tourist’s intention to use Airbnb. The data was collected from 248 customers of Airbnb using a survey approach. The data were analyzed utilizing the Smart PLS V.4. The PLS-SEM results revealed that Airbnb (physical, psychological, time, performance, financial and social risks) had a significant negative effect on the intention to use Airbnb. On the other side, the fear of COVID-19 acted as a moderator between Airbnb’s physical, psychological, and social risks and the intention to use Airbnb, indicating that customers tend to tolerate time and performance risks when having a high level of fear of COVID-19 and prefer to use Airbnb regardless of them. This shift in customer behavior towards customers’ intention to use Airbnb in light of the fear of COVID-19 gives Airbnb an edge that should be exploited via remedying other risks. It was suggested that the Airbnb hosts’ awareness of the importance of Airbnb in the context of tourism in Egypt should be enhanced. Additionally, a legislative framework should govern Airbnb transactions to secure tourists in dealing with Airbnb hosts. Professionalism in providing Airbnb services should also be adopted. Future studies in the context of the current subject could conduct multi-group analyses according to different types of Airbnb accommodation and use a larger sample size.