Organizational interaction and internal communication are fundamental elements for authorities, teachers and administrative staff to comply with orienting, listening and attending to the requirements and needs of the entity and its students. Its main objective was to evaluate organizational communication at the Universidad Nacional Intercultural Fabiola Salazar Leguía-Bagua. Therefore, it was quantitative, applied, non-experimental and comparative. The results revealed that organizational communication, internal communication and organizational interaction is regular in the three professional schools, since they achieved a percentage higher than 50%. In addition, kendall's Tau_b of 0.897 and 0.851 and Spearman's Rho of 0.907 and 0.866 were achieved. Also, it is seen that when organizational interaction is low, internal communication is low by 87.5%. Concluding that organizational communication maintains a perfect positive correlation with organizational interaction, and organizational interaction retains a very strong positive correlation with internal communication. It is suggested to the university authorities to implement an assertive communication plan that requires workers and teachers to be empathetic in order to provide adequate attention to the university community, which leads to improve the organizational environment at the university.

Purpose: The objective was to determine the relationship between business innovation and service quality in companies in the sports betting sector.   Theoretical framework: Existing theory provided a great deal of knowledge on business innovation and service quality, but there is very little information on these variables together and with the dimensions that have been studied, which is why this research is very important because it contributes new knowledge to scientific research.   Design/methodology/approach: A mixed, non-experimental, grounded theory, basic, descriptive-correlational approach was considered, applying the interview to 06 managers and the questionnaire to 50 customers of the companies in the sports betting sector.   Results: The findings revealed that there is a connection between the variables, but with some dimensions it was necessary to accept the Ho.   Research, practical and social implications: To remain competitive in the face of increasing market demand, companies must take advantage of all opportunities.   Originality/value: Concluding that companies urgently need to have a competitive trend that allows them to increase the demand for the services they are offering, but for this, it is necessary to implement strategic management systems with emphasis on service, costs, technology, and the provision of services, since this allows in the long term to position the firm in the market.

Purpose: The objective was to determine the relationship between business innovation and service quality in companies in the sports betting sector.   Theoretical framework: Existing theory provided a great deal of knowledge on business innovation and service quality, but there is very little information on these variables together and with the dimensions that have been studied, which is why this research is very important because it contributes new knowledge to scientific research.   Design/methodology/approach: A mixed, non-experimental, grounded theory, basic, descriptive-correlational approach was considered, applying the interview to 06 managers and the questionnaire to 50 customers of the companies in the sports betting sector.   Results: The findings revealed that there is a connection between the variables, but with some dimensions it was necessary to accept the Ho.   Research, practical and social implications: To remain competitive in the face of increasing market demand, companies must take advantage of all opportunities.   Originality/value: Concluding that companies urgently need to have a competitive trend that allows them to increase the demand for the services they are offering, but for this, it is necessary to implement strategic management systems with emphasis on service, costs, technology, and the provision of services, since this allows in the long term to position the firm in the market.