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Modern organizations need intangible assets such as organizational knowledge and human resources to gain competitive advantage in the market. Organizations can provide opportunities for behavioral maturity of managers to establish knowledge management. This study tries to develop a behavioral maturity model for managements to examine effectiveness of knowledge management. The study is conducted in Iran Insurance Company as an empirical case study. Twenty academic and organizational experts are selected for the study. Employees and managers of Iran Insurance Company are used to measure and test conceptual model (behavioral maturity of managers to establish knowledge management). Both interview and questionnaire tools are used to collect data. Fuzzy AHP and PLS methods are used to analyze the collected data. Fuzzy AHP results show that transformational leadership, human and social skills, knowledge orientation, emotional intelligence, trustful climate are identified as highly effective priorities.