Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi yang dilakukan Dinas Kependudukan dan Catatan Sipil Pemerintah Provinsi DKI Jakarta dalam upaya mengkomunikasikan kebijakan Peraturan Gubernur No. 110 Tahun 2018 tentang Peningkatan Kualitas Layanan Administrasi Kependudukan. Strategi komunikasi tersebut bisa dilihat dari penentuan komunikator, penetepan target, Menyusun pesan-pesan, pemilihan media dan saluran komunikasi, pretesting communication material, produksi media, penyebarluasan pesan, dan pengaruh (effect) yang diharapakan. Penelitian ini menggunakan desain penelitian deskriptif dengan pendekatan kualitatif memiliki tujuan untuk menggali fakta mengenai strategi komunikasi yang dilakukan Disdukcapil Pemprov DKI Jakarta terhadap Pergub. No 110 Tahun 2018. Hasil penelitian menemukan bahwa strategi komunikasi Peraturan Gubernur No. 110 Tahun 2018 yang dilakukan oleh Dinas Kependudukan dan Catatan Sipil Pemerintah Provinsi DKI Jakarta sudah dilakukan, namun belum dijalankan dengan perencanaan yang sistematis. Bahkan, ada kekhawatiran jika masyarakat mengetahui isi Peraturan Gubernur tersebut, masyarakat akan menuntut pelayanan yang semakin prima, sedangkan masih adanya beberapa kendala di lapangan.

Activities in the office of the administration of the population desperately needed for the creation of an orderly administration of registration of resident and civil registration, particularly in the environment the Government of DKI Jakarta, as well as for the community as a user direct services. The Government is obliged to provide official identity to its citizens which will further facilitate citizens in taking care of the daily needs in various fields because according to law mandate that residency data one utilized as a basis for other public services. In order to improve the quality of public services in a sustainable way, then be evaluated against the Organization of the public service by using the activities of Satisfaction Survey conducted by the Department of population and Logging the Civil Province of DKI Jakarta element whose value is still less well i.e. the handling of complaints, product suitability, timeliness of service, convenience and quality requirements for facilities and infrastructure. The presence of organizers such as the registration of population and activities of civil registration carried out by the Office of population and civil registration DKI Jakarta in General is very important for the life of the community, because since one's birth until his death, is inseparable from the needs of the population and civil registration documents. Service of population and civil registration services is fundamental. A product of population and civil administration as ID card, birth certificate, Family Card, and others became a requirement for basic services and public services. This research aims to find out how the quality of the service of the administration of the population and give input to the service of the population and civil registration DKI Jakarta in order to improve the quality of service of the administration of the settlement. Keywords-the public service; the quality of service; the administration of the settlement