Mandailng Natal regency is one of the parisiwata sectors that have the potential to be managed, developed and socialized to the wider community. There are 150 tourist destinations in almost every district. The results of the review found that about 65 percent of tourist attractions in Mandailing Natal Regency have not been managed properly. Attractions that have the potential to attract more visitors if developed with a good strategy. The purpose of the study is to analyze tourism management and development strategies in increasing community income in Mandailing Natal Regency. This study uses descriptive qualitative methods, data collected by conducting interviews and dissemination of quantoners and then the data that has been collected is analyzed using QSPM analysis. The results of the study are, the right strategy applied based on QSPM analysis related to four analyses is to increase the conscious socialization of tourism to the community, improve the quality of tourism
The purpose of this study was to determine and analyze the Marketing Mix-Based Purchase Decision in Moderation of Halal Certification. This study uses Marketing Management theory related to Product, Price, Place, Promotion, Purchase Decision and Halal Certification. The approach used in this study is to use an associative approach and the type of data used is quantitative. The population in this study are consumers / visitors to the Marelan Culinary Barn whose number is unknown. The number of samples as many as 60 visitors using simple random sampling technique. The data analysis technique used in this research is Partial Least Square (PLS). The results showed that the product did not have a positive and insignificant effect on purchasing decisions, price had no positive and insignificant effect on purchasing decisions, place had no positive and insignificant effect on decisions, promotions had a positive and significant effect on purchasing decisions, and halal certification had no positive effect. and not significant to Purchase Decision, Halal Certification does not moderate the Product variable to Purchase Decision, Halal Certification does not moderate the Price variable to Purchase Decision, Halal Certification does not moderate the Place variable to Purchase Decision and Halal Certification does not moderate the Promotion variable to Purchase Decision.
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