The main purpose of this study is to investigate the mediation effect of corporate image and students' satisfaction on the relationship between service quality and students' loyalty in technical vocational and education and training (TVET) of higher learning institutes (HLIs). The respondents of this study were final year students from TVET HLIs in Malaysia. Using proportionate stratified sampling and followed by convenience sampling method, 431 questionnaires were distributed to nine higher TVET institutions. From that, 398 questionnaires were used for data analysis using SPSS version 22 and SmartPLS 3.0. The measurement model showed that the constructs were reliable and valid. Meanwhile, the structural model showed that there is a direct and significance relationship among all constructs. Two mediators were tested in this research which were service quality and corporate image. Bootstrapping procedure indicated that there was a direct and significant effect between latent constructs. The mediating test statistically showed that there was a partial mediation of student satisfaction and corporate image on the relationship between Sallaudin Hassan et al. 94 service quality and student loyalty. This research recommended that TVET HLIs should improve the level of service quality, corporate image, and satisfaction to ensure student satisfaction and loyalty.

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Social media has become a widely-adopted technology since it being introduced to the world, affecting businesses in myriad ways. Majority of companies nowadays started to invest on social media marketing in regards to the ability of this marketing initiative lead to better profitability. However, only few studies have looked at the empirical link between media richness from social media i.e. Instagram and purchase intention among consumers. This paper discusses the influences of media richness on Instagram towards consumers’ intention to purchase mediated by brand equity. This study was conducted utilising survey research method, aiming to create better understanding of consumer intention to purchase as being influenced by social media richness. A total of 537 undergraduate students in Kuala Lumpur, Malaysia age 19 to 24 years old took part in this study as respondents. The respondents are exposed to Instagram postings on similar products for sale. Partial least square structural equation modelling (PLS-SEM) applied to fit the data in the hypothesised model. The outcome of study is useful to both researchers and business practitioners to understand the importance of social media richness specifically utilising Instagram as business platform. Future study should consider on discovering different perspective of media richness involving other types of social media.

Travel agencies have modernized the way they communicate their package tours to travelers through digital technology. It is however imperative to also understand travelers’ needs in order to remain competitive in the market. In particular, it is crucial to clearly recognize the diversity in travel needs particularly the travel desires of Muslims travelers since they hold a different set of values and beliefs that guide their travel needs. Hence, this research attempts to understand Islamic travel needs among Muslim travelers and how such needs can impact the attractiveness of package tours in Malaysia. The travel needs of Muslim travelers i.e. travel motives, travel behavior and perceived travel barriers will be determined against the attractiveness of packaged tours. This paper proposes a conceptual model so that further analyses can be conducted and marketing strategies can be recommended to enhance the attractiveness of package tours developed by Travel agencies for Muslim travelers. By gaining a better understanding of Muslim traveler needs, tour operators in Klang Valley, Malaysia will be able to enhance their marketing strategies, increase the attractiveness and demand for their package tours and attract more Muslim travelers to travel with them.

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