This study proposes and tests an interactional model of purchase intention where openness to experience serves as a core construct between nostalgia and purchase intention. Based on Identity Social Theory and the Big Five Model of personality traits, nostalgia and openness to experience are proposed as contextual and individual variables that are interrelated in this process. The interaction between openness to experience and nostalgia leads to buying intention behavior. In general, this model needs a moderation process where openness to experience is a crucial factor to transform the contextual resource into purchase intention behavior. The hypotheses are examined using structural Equation Modelling, based on data obtained from a self-administered survey of 273 respondents. We discuss the implication, both theoretical and practical in this study.Keywords: Nostlagia, Openness To Experience, purchase Intention, Social Identification Theory.

Political marketing is a process in which prospective leaders will introduce themselves and offer work programs or their future visions and missions if they take office to the wider community who are the target of their political marketing process. The purpose of this political marketing is to attract the public's interest in voting. candidates to win elections and become leaders in certain areas. The target market in political marketing is the acquisition of the most votes by political parties through mass choice in general elections. This journal will discuss the management of political marketing that will be carried out by the Partai Kebangkitan Bangsa (PKB) in preparation for the upcoming 2024 elections. The method used in writing this journal is a mixed descriptive method (qualitative and quantitative). The purpose of writing this journal is so that writers and readers can broaden their horizons and take many lessons from various political marketing management strategies carried out by the Partai Kebangkitan Bangsa in preparing for success in the democratic party in 2024. The results found are that political parties, especially PKB, are obliged to maintain transparency, honesty, openness, and freedom in the implementation of elections. To maintain this commitment, the party would always train and thoroughly prepare all personnel so that they could carry out their duties effectively as witnesses to oversee vote counting up to the national level. We hope that the preparation of this journal can provide benefits and additional insight regarding the management of political marketing in a political party for all those who read it. Key Words: Management, Political Marketing, Political Parties, Elections.

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Abstrak.Penelitian ini bertujuan untuk mengetahui adanya pengaruh nostalgia personal dan nostalgia historis terhadap keinginan membeli, serta membandingkan keduanya. Menggunakan Teori Identitas Sosial, riset ini berpendapat bahwa isyarat tertentu dalam iklan dapat membangkitkan nostalgia pada konsumen, yang akan mengenali produk tersebut terkait dengan identitas sosial dan dirinya, sehingga akan menghasilkan perilaku yang positif. Kami menggunakan regresi dan R2 untuk menguji hipotesis. Hasilnya, dimana responden sebagian besar adalah kaum milenial, menunjukkan bahwa kedua nostalgia berpengaruh positif terhadap keinginan membeli, dan menariknya nostalgia historis memiliki pengaruh yang lebih besar.Kata Kunci: Pemasaran, nostalgia personal, nostalgia historis, Teori Identitas Sosial, keingingan membeli Abstract. This research aims to test the influence of personal nostalgia and historical nostalgia to purchase intention, also to compare between those nostalgia. Using Social Identity Theory (SIT) as a main theory, this research argue that certain cue in advertising may evoke nostalgia in consumer and then acknowledge that the product is related to respondents’ social identity as well as self identity, resulting in positive consumerbehavior. We use regression and R2 test to test the hypotheses. The results, which respondents are mainly  millennials, show that both nostalgia affect purchase intention, and interestingly, historical nostalgia has higher influence.Key Words: Nostalgia, Personal Nostalgia, Historical Nostalgia, Social-Identity Theory, Purchase Intention

The purpose of this research is to make comparisons on the internet network using the application of the Burst method and processed with Quality of Service analysis in which there are parameters of throughput, delay, and jitter. This analysis was carried out because there was a problem with a slow internet network. This happens because there is no configured bandwidth management on the Microtic router and also the unequal distribution of bandwidth when more and more bandwidth users. Burst is one of the bandwidth management methods available on the Microtic router. This study focuses on the implementation of Burst which is applied to one client2 and will be compared with client1 without the application of Burst. Quality of Service analysis is performed to test the parameters of throughput, delay, and jitter on each of the internet networks. After this test is complete, it shows that the results of using the Burst method as a bandwidth regulator, internet network access can be controlled and each client gets the bandwidth evenly as needed. The work result using Burst is more optimal than performance without using Burst. By using Burst the number of packets lost and failed transactions is reduced by more than 70%.