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This study aims to investigate and measure the satisfaction of students with the libraries' services of Malaysian Universities. To achieve this, a self-administered questionnaire was distributed among the students of private Universities. The survey instrument was adapted from Parasuraman's traditional SERVQUAL model. In this research total of 287 responses were collected from the users of libraries. After analysis of data with SPSS and Smart PLS 3, it has been concluded that the Service Quality dimension "Tangibles" is the most important factor in the satisfaction of the users. SERVQUAL components' reliability also has a significant positive impact on student's satisfaction. Compared to previous studies which say empathy has a positive relationship with the students' satisfaction we have found that the responsiveness plays a mediating role between empathy and customer satisfaction. If employees are empathic, their responsiveness increases and ultimately students become satisfied with the library services. This study is beneficial for the librarians and decision makers of the Universities. Library building, seating arrangement, printing and scanning facilities, and e-library content should be top priorities of all the management to increase library usage and keep the students satisfied. Library management should also focus on responding to student queries on a priority basis to improve the responsiveness which has a direct relationship with the students' satisfaction.

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The primary purpose of the paper to analyze the impact of Human Capital Migration on the social sector of Azad Jammu & Kashmir. Population of the study was the above matriculation (10th grade) migrants shifted from Pakistan to abroad. A sample of 300 people was request to fill the questionnaire out of which data collected from the 225 participants. To strengthen the study, we utilized both primary as well as secondary sources for data collection. Regression and correlation statistics utilized to identify the association between the predictor and outcome variables. Conclusively, there are numerous root causes of the Educated Human Capital Migration from the Mirpur Division Azad Jammu & Kashmir. This study finds that the Economic Factor, Social Factor, Job Opportunity Factor, Political Factor, Education System Factor, Pure Science Factor, Technological Factor has a significant impact on the phenomenon of Brain Drain. In the long run the migration of Educated Human Capital destructs the institution as well as the region. Study is benificial for the policy makers of Azad Jummu and Kashmir to attract the skilled migrants back to their orgin. The acamdicians can further study thus topic to explore the Brain Drain at demographic level.

Service quality is a critical component in any company’s performance. Bad service creates a lousy brand image in the eyes of customers which is difficult to remove. Pakistan International Airline (PIA), a well-known airline in Pakistan is receiving criticism from its passenger’s regarding service quality. However, there are very few studies focusing on the improvement of service quality of PIA. In this research, the authors have identified the critical components of customer satisfaction with the help of Parasuraman service quality model. The authors have identified the desired and actual quality gap. The study concludes that reliability and empathy are the top most essential components of customer satisfaction. There is a significant difference in all desired and actual components of service quality. The components which PIA needs immediate improvement are its ability to provide dedicated services and better food quality during flight.