This study aims to investigate and measure the satisfaction of students with the libraries' services of Malaysian Universities. To achieve this, a self-administered questionnaire was distributed among the students of private Universities. The survey instrument was adapted from Parasuraman's traditional SERVQUAL model. In this research total of 287 responses were collected from the users of libraries. After analysis of data with SPSS and Smart PLS 3, it has been concluded that the Service Quality dimension "Tangibles" is the most important factor in the satisfaction of the users. SERVQUAL components' reliability also has a significant positive impact on student's satisfaction. Compared to previous studies which say empathy has a positive relationship with the students' satisfaction we have found that the responsiveness plays a mediating role between empathy and customer satisfaction. If employees are empathic, their responsiveness increases and ultimately students become satisfied with the library services. This study is beneficial for the librarians and decision makers of the Universities. Library building, seating arrangement, printing and scanning facilities, and e-library content should be top priorities of all the management to increase library usage and keep the students satisfied. Library management should also focus on responding to student queries on a priority basis to improve the responsiveness which has a direct relationship with the students' satisfaction.

It has been highlighted from the results of independent sample t-Test that the university facilities have a high impact on student satisfaction in Malaysia (mean=4.1788) and Pakistan (mean=3.7212). The research model is based on five hypotheses, and university facilities have a positive relationship with student expectation. While results of t-Test indicate that the students in Malaysia have high expectation on university facilities, compared to students in Pakistan. This research has evaluated the variables (university image, facilities, quality of academic staff, university location, student expectation and overall student satisfaction), In the era of artificial inteligence. Furthermore, the results also indicate that the impact of university location and university image have very less impact on student satisfacton.

The purpose of this study is to investigate the factors impacting the student satisfaction with the public and private universities of Malaysia and Pakistan, which are countries representing South/South-East Asia in cross-culture perspective. The study has applied a quantitative survey design guided by five hypotheses. A questionnaire was distributed among the students of private and public universities. A conceptual framework has been developed based on the modification of Student Satisfaction Index (SSI) model to measure the satisfaction of students from different aspects, such as university image, university location, quality of academic staff, university facilities, student expectation, overall student satisfaction. The research method used was a survey-based questionnaire that consisted of a total of 396 responses from the university students. The data were analyzed with SPSS and SmartPLS 3; the results indicate that when the comparison was made separately between private and public universities of Malaysia and Pakistan. The comparative statistical score was obtained using independent sample t-Test, the university facilities of Malaysian universities resulted higher than universities in Pakistan. Therefore, the independent sample ttest results conclude that the university facilities have a significant evidence (p=0.00) to support our research findings that university facilities do affect the student satisfaction more in Malaysia (mean=4.1788) than Pakistan (mean =3.7212) and the research hypothesis is significant that there is a significant difference in student satisfaction towards university facilities in Malaysia and Pakistan. Similarly, the quality of academic staff (p=0.035) has a significant effect on student satisfaction in Malaysia (mean=3.8283) and Pakistan (mean=3.6641). Furthermore, this leads the student expectation and overall student satisfaction level of Malaysia students are higher than students in Pakistan. However, student satisfaction level on university image and university location in Malaysia and Pakistan do not differ. The study is useful for university management to improve university students satisfaction. The future researchers are recommended further explore demographic and cultural variables impact on student satisfaction.

Knowing exact sample size for a population for quantitative study is one of the most important tasks, which needs to be properly addressed, before starting data collection for research. Multiple factors are involved in determining a sample size i.e. population size, degree of freedom, desired significance level and desired level of precision. We provide a table to find a suitable sample size for any given population, on the basis of sampling formula given by Cochran (1953), with the sole purpose of making sample size measurement easy and time saving for researchers.

This study is aimed to measure and compare the service quality of mobile app-based taxi service companies in Kuala Lumpur Malaysia. For mobility in Kuala Lumpur, there are multiple options, e.g., Meter taxi, Transportation Network Companies (TNC) like Grabe and public transportation services. The latest, most often used service in urban areas are mobile app-based taxi services. The newest cab service has multiple benefits over traditional taxi service, which mainly includes convenience and security. However, in literature, There are very few studies focused on service quality of these companies. Very few studies already conducted has used old service, quality models. the newest service quality models are least validated in the context of mobile app-based taxi service companies. Therefore , this study has selected EtailQ model to measure the service quality of the companies. An online questionnaire adapted from eTailQ provided was designed and shared with the user of the top two taxi service providers, Grabe, and My car. The study has investigated four quality parameters: website design, reliability, privacy/security, and customer service. The study contributes to academia to validate the ETailQ model. The practitioners of the industry will also find it useful to improve the essential parameters of service quality as per the expectations of their users.