The purpose of this study was to analyze and determine the strategy of Tourism Higher Education (PTNP) operated by the Ministry of Tourism and Creative Economy Republic of Indonesia towards vision Indonesia’s Golden Generation 2045. This research is a policy research to solve social problems that aims to identify the implementation of adaptation, innovation, and collaboration strategy. The results of this study indicated that Tourism Higher Education (PTNP) in the face of two main trends, namely globalization and pandemic COVID-19. The winning strategy of Tourism Higher Education (PTNP) were, 1) Adaption strategy, by provided facilities and support the lecturer and faculty members to use hightech and also strictly discipline with CHSE standard to protect the spread of  COVID-19 pandemic. 2) Innovation strategy, by using hightech in education and curriculum designed to facilitate long distance learning as well as  the development of big data for personnel, finance, logistics and students so that it will facilitate access to information and strategic decision making. 3) Collaboration strategy, by sharing utilization and industry expert on training and education as well as job recruitment and internship program.

This study aims to identify the characteristics of tourism in Panrangluhung Beach, Bira Village, Bontobahari District, Bulukumba Regency, South Sulawesi Province, Indonesia. Data collection techniques by survey, documentation and observation. This study employs spatial analysis and snowball sampling to analyze and collect data on the distribution of accommodation, attractions and tourist attractions at the study site. As for data visualization, geographic information system analysis is then performed with the existing data overlay method. The results show that the Panrangluhung beach area as a typology of marine tourism attraction with a coastline of 1,650 meters and cultural tourism at the center of phinisi shipbuilding. Recommendations from this study are to revitalize the 45-meter long coastal area in the southern part of the study site, including: the installation of a sign system and directing beach cleanliness.

Abstrak :Penelitian ini bertujuan untuk mengetahui apakah metode pemasaran Online(Ecommerce) berpengaruh terhadap keunggulan bersaing Jenis Penelitian iniadalah deskriptif Kuantitatif dengan analasis data statistik, dimana populasi dansampel adalah seluruh industri kuliner tradisional di Sulawesi Selatan khusunyapada daerah Makassar, Pare-Pare, Bulukumba dan Bantaeng. Penelitian inidilakukan dengan menyebar kuisioner kepada 80 responden. Sampel diambildengan cara puposive sampling. Analisis data dilakukan dengan menggunakananalisa regresi. Hasil penelitian ini menunjukan bahwa Pengaruh Metode Online(Ecommerce) terhadap Keunggulan Bersaing secara parsial signifikan.Kata kunci: Pemasaran Online (Ecommerce),strategi diferensiasi produk,keunggulan bersaing,Abstract :This study aims to determine whether the method of Online marketing(Ecommerce) influences competitive advantage This type of research isquantitative descriptive with statistical data analysis, where the population andsample are all traditional culinary industries in South Sulawesi especially inMakassar, Pare-Pare, Bulukumba and Bantaeng. This research was conductedby distributing questionnaires to 80 respondents. Samples were taken bypuposive sampling. Data analysis was performed using regression analysis Theresults of this study indicate that the influence of online methods (Ecommerce) oncompetitive advantage is partially significant.Keywords: Online Marketing (Ecommerce), product differentiation strategy,competitive advantage

Penelitian ini untuk mengidentifikasi, mengelompokkan dan memetakan sarana dan prasarana daya tarik wisata di Kabupaten Barru. Teknik pengumpulan data dengan survey, wawancara, dokumentasi dan kajian referensi. Data sekunder diperoleh dari Portal Geospasial Indonesia, Dinas Pariwisata dan Badan Pusat Statistik Kabupaten Barru. Teknik analisis data dengan analisis spasial menggunakan Sistem Informasi Geografis. Penyajian data menggunakan deskriptif kualitatif. Hasil penelitian menunjukkan bahwa Daya Tarik Wisata (DTW) Kabupaten Barru terdiri dari Alam, Budaya, Sejarah, Bahari dan Buatan.  Zona 1 (Kecamatan Mallusetasi dan Soppeng Riaja) terdapat 10 DTW; Zona 2 (Kecamatan Balusu dan Kecamatan Barru) terdapat 12 DTW; Zona 3 (Kecamatan Tanete Rilau, Kecamatan Tanete Riaja dan Kecamatan Pujananting) terdapat 17 DTW. Inventarisasi Sarana dan Prasarara, Daya Tarik Wisata Kabupaten Barru berupa data atribut dan data spasial. Rekomendasi hasil temuan diintegrasikan dengan aplikasi android berupa Sistem Informasi serta website resmi Dinas Pariwisata Kabupaten Barru, sehingga dapat diakses oleh publik.

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