The paper considered the concept of innovative potential and presented the structure. An overview of the conditions for the formation of innovative potential, the stages and features of its implementation, an analysis of recent research and publications is made. It was found that the overwhelming majority of scientific works on this topic concern the analysis of certain aspects of the innovative potential of the organization. At the same time, a general approach to understanding it has not yet been formed. It was revealed that the development and effective implementation of innovative strategies provide for a preliminary assessment of the innovative capabilities of the enterprise in terms of ensuring optimal results of innovative development. The approaches to the formation of innovative potential are considered. The article summarizes the theoretical aspects of the essence of the organization's innovative potential, considered in the literature, identifies its main features and systematizes the existing methodological approaches to assessment. The main elements of the innovative potential are revealed. The scheme for assessing the innovative potential of the organization is presented. Three levels of the organization's innovative potential are highlighted. It has been determined that in the absence of a universal methodology for assessing innovative potential, consideration and comprehensive application of various methods proposed in the economic literature, taking into account the specific possibilities of their use in each specific case of the implementation of innovative projects, will provide more reliable information for informed management decisions on the development and implementation of innovation strategy of the organization, making appropriate changes to the components of the innovation potential to ensure its adequacy to the set innovation goals. It is concluded that the use of several assessment methods in the formation of innovative potential will serve to minimize errors.

Technological management is investigated as the basis for enterprise development. The available approaches to the interpretation of the content oftechnological innovations are analyzed in order to substantiate the scientific methodology of this area of knowledge and the type of functionalmanagement. The analysis of technology management tools is carried out, which provides for the use of modern methods, forms and methods ofanalysis, assessment and implementation of new technologies (technology audit, consulting and transfer). The functions of managing technologicalresources, such as optimization, enrichment, protection are described. It was found that technological innovation is the basis for economic growth andprosperity of the population of each country. The factors that determine the volume of innovative investments, the effectiveness of innovations, thediffusion of innovations and imitations, as well as the forms of innovative competition are highlighted. It is outlined that in order to implement the tasksof managing technological resources, a systematic approach is required with respect to the implementation of monitoring, transfer, imitations, etc. Theconclusions are drawn about the importance of technological management for business growth as a process of technological audit, consulting, transfer,monitoring, and regulation. It was found that the development and application of technological management is of fundamental importance for theimplementation of the scientific and technical potential of Ukraine.

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