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The present study examined the relationships of the various facets of work-family balance with organisational commitment (OC) and its various dimensions among employees working in the service sector in India. Data were collected from 408 employees by means of questionnaires. Correlation and linear regression analysis of the collected data demonstrated that while one of the dimensions of work-life balance namely, work interferes with personal life (WIPL), acted as a significant negative predictor of OC, another dimension that is work enhancement/ personal enhancement (WE/PE) showed significant positive impact on OC. The third dimension, personal life interferes with work (PLIW) even though showed a negative correlation; the impact was generally not significant. The article concludes with the managerial implications of the study in service sector industries/institutions.

‘Consumer is king’ –the statement carries profound truth in it. Today the success of any firm depends upon the satisfaction of consumers. For satisfying the consumers the firm should know about the behavior of the consumers. In these circumstances understanding consumer is a very difficult task because of the changing technology, innovation, and changes in life style. Researchers conducted many research in this area, and they given only few suggestion, but there is no final conclusion. As per the ideas given by the researchers, there are two factors influencing the consumers such as intrinsic and extrinsic factors. It is difficult to classify consumers by conventional demographic factors and unless their thought process and buying behavior are fully understood, decisions on product designs and packaging, branding and distribution channels are likely to be misplaced. With the inevitability of change looming large over the horizon, Indian companies must learn from their western counterparts; not only to identify the sources, timing and direction of the changes likely to affect India, but also the new competencies and perspective that will enable them to respond to these changes, comprehensively and effectively. This study mainly focus on understanding the external factors like demographic, social, cultural ,price, quality ,product attributes etc for buying toothpaste. The market share of any product is highly determined by the purchasing behavior of the consumers. Following study is conducted by the researcher to find out the behavior of the consumers, to analyze the preference of consumers, & consumer awareness. Descriptive research design was adopted and the data is collected through primary and secondary sources. The method adopted for conducting survey is questionnaire; Simple random sampling technique was adopted for selecting the consumers.

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The Business Process Outsourcing (BPO) sector is one of the fastest growing sectors in the global scenario. The sector is showing a remarkable growth in the Indian context also. It is performing a number of activities relating to customer interaction and service. Some of them are involved in pure back office work and some others are directly dealing with the customers. Call center is a voice based part of BPO organization. The BPO sector is developing the young generation not only by providing employment opportunities but also by building confidence in them. Indian BPO companies are paying great attention in inducting and training the employees. But most of the employees are youngsters and they are facing a lot of problems. They are working on continuous night shifts, which affect their biological balance. Apart from this, excessive work loads, unreachable targets and pressurizing customers are creating stress among the employees. This ultimately results in physical, psychological and behavioural deviations among them, which not only affects the employees and the organization, but, the country on the whole. This paper aims to identify the problems in the sector and the nature of the stress created by such problems. First hand information regarding the problems, the sources of stress and the experience on stress situations is collected from a project leader who has five years of experience. A questionnaire is circulated to measure the stress level of employees. It also identifies the various stressors prevailing among the employees. The impact of job satisfaction, feed back, working conditions, work family balance and workload in creating stress among the employees are analyzed. Some strategies for coping up with stress are also suggested.