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This work argues the idea of the semantic priority of phraseological units in expressing of the distinctive qualitative, in particular, emotional, characteristics of a person. We make an attempt to describe phraseological units feature that nominate a person’s emotional state, used in the D.I. Rubina’s works. As a result of a large illustrative material analysis of the author’s card index, the units under consideration can realize the semantics of both negative and positive assessment by a person of objects, state, intelligence, facts and events of reality that cause emotions, as well as rejection of something. A sufficient quantitative representation of emotive units in the author’s card index allows us to identify the “buildup of meanings” in the content of the phraseological units. According to F. Brentano, the traditionally drawn border between the external and the inter-nal is conditional not only because there are phenomena that belong to the field of research both natural science, and psychology. It is found that “...not only the physical changes of the physical state are caused, but the mental – the mental ones, but the physical state can also result in the mental, and the mental state – the physical” (Vide: History of Philosophy: Encyclopedia. Available at: http://velikanov.ru/philosophy/brentano.asp/). Thus, the layering of phraseological nominations of characteristic semantics is presented, the nuclear and peripheral meanings of the substantial volume of the analyzed units are determined.

There are numerous disputes and discussions about the need to introduce online learning technologies into the educational process of the university. However, the welcoming examples of individual educational institutions should not give rise to the illusion of complete and widespread prosperity. In many Russian universities, the situation with the introduction of new teaching aids is, to put it mildly, difficult both in terms of the availability of an organizational strategy and in terms of cultural changes. The article attempts to characterize the situation with online education in universities based on an analysis of the expectations of students who seem ready to move to digital, and the decisions of the Bologna process, requiring the introduction of online components in the educational process of universities. In addition, the authors of the article provide an overview of the initial attempts to introduce online learning into the educational process of universities in a particular region, taking into account the systematic and psychological difficulties that have arisen. As the best option, the authors propose a combination of online education with a research component in order to preserve the university's status as a center of science and education.

The aim of the article is studying the problem of training students for teaching speech etiquette to pupils in the linguistic subjects. The research objectives are studying the concept of speech etiquette, analyzing its structure, developing directions of training pedagogical students for teaching speech etiquette. The research is based on a multi-level methodology, which includes the following scientific approaches: system approach, axiological and personality-oriented approaches. The main results in visage clarifying the concept of etiquette in the didactic aspect, studying the structure of students' readiness in the field of etiquette, and investigating the process of future teachers training for teaching etiquette to pupils. The conclusions of the article contain the description of the readiness structure, which includes knowledge of speech etiquette rules, the skills of using basic etiquette expressions, the student’s personal qualities (tolerance of a different opinion, politeness); as well as the content of training pedagogical students, realized via a system of classes, extracurricular activities, teaching practice. The originality and significance of the data obtained-lies in the development of a holistic system of training students for teaching speech etiquette to pupils in the linguistic subjects. The practical significance of the research implies that practical experience to train students for teaching speech etiquette to pupils has been suggested in the paper on the example of linguistic subjects. Direction of further research: further research of the problem might be done by means of integrating academic subjects, working out optional courses on the issue in question.

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