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The aim of the paper is viewing the ways to develop learners’ creativity potential. The concept of learners’ creativity potential is defined. The structure of creativity potential is specified. Two groups of activities included into the technology are described: the activity of the teacher (activating, cognitive-search, reflexive components); creative self-actualization of students (motivational, procedural, effective components). The methodology of the research includes case study and pedagogical experiment (the pretest-post-test control and experimental group design). Data are gathered by means of conversational interviewing. The research results in suggesting a technology to develop learners’ creativity potential. The paper includes the results of testing the impact of the technology on the level of creativity. The criteria of development of divergent thinking fluency, flexibility, originality, accuracy; self-reliance; imagination; creative motivation; reflexive-analytical skills were considered. Statistical data processing is performed applying the chi-square test. It shows that the suggested technology is effective in developing learners’ creativity potential.

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