In the study, from a developed preliminary conceptual new institutionalist framework to determine the different strategic responses of organizations as a result of institutional pressures for conformity and predict the formation of alternative strategies; which strategic responses were given (acquiesce or defy or manipulate) from the Turkish higher education institutions that conform to the normatively presented quality management tried to determine. In the study, PLS-SEM algorithms were applied with SmartPLS software. The findings concluded that the "acquiesce" strategic response against normative pressure from the institutional pressures for the adoption of quality management in Turkish higher education, and the "manipulate" strategic response is given against mimetic pressure. According to the results obtained in this study, the acquiesce response as a strategic response to the normative pressures for higher education institutions to adopt quality management reveals that normative pressure is an essential tool for establishing quality in higher education. This indicates that success has been achieved in the systematic establishment of quality management on a national basis in Turkiye. Conformity to ESG standards brings success to Turkish higher education and enables Turkiye to complete its integration with Europe in higher education as soon as possible.