This paper examines an innovative marketing strategy carried out by marketplaces in Indonesia in the new normal era, namely omnichannel. This strategy is interesting to write about because it is still something new in Indonesia, even though some developed countries have already implemented this strategy. The author took a sample from one of the local marketplaces that first tried to apply this strategy in the retail industry, namely Blibli. com, written descriptively which tries to describe and describe the problem in a narrative way by using references from books, journals, articles both manual and digital relating to the study material raised. From the results of this study, it is known that this omnichannel strategy is very suitable for use in the current new normal condition because it can reduce consumer mobility to shop directly, the drawback is that this strategy requires enormous costs, it requires experts in web programming, technology, software, and needs. very strong data security system. So that only large-scale business industries are able to implement this marketing strategy such as blibi.com. For small-scale businesses, of course this is too heavy a burden to bear, especially in the midst of the Covid-19 attack that has made business people have to endure difficult conditions.

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Marketing strategy is used to support activities in increasing the income of a business. The contribution of this research is to find out the marketing strategy used in catfish farming and what obstacles are found in the marketing strategy of catfish farming in Karya Tani Tumpok Teungoh, Banda Sakti District, Lhokseumawe City. Study Approach Based on qualitative research methods. The informants in this study were the owners, employees and customers of catfish at UD Karya Tani. Data analysis techniques include data reduction, data presentation and drawing conclusions. The researcher concludes that the marketing strategy for the catfish business at UD. Karya Tani is less effective and efficient because the identification of UD Karya Tani's customers does not increase, the business location is less strategic for marketing, promotional and marketing media are minimal, customer relations are limited. Constraints that occur include technical constraints, passive and minimal promotion constraints as well as poor distribution channels and ongoing handling efforts to optimize the applied marketing strategy.

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The government made a breakthrough by distributing social assistance through a non-cash mechanism to improve aid effectiveness and encourage financial inclusion. According to a recent study, some beneficiaries find it difficult to distribute aid through the system. They do not want to use the system for other financial services; they only use non-cash facilities to disperse aid. It may be difficult to achieve financial inclusion because of this fact. The purpose of this study is to find out what influences recipients' opinions of using the cashless system. We conducted a study of 150 non-cash recipients throughout Aceh's districts and cities. Although it turns out that it is only confined to the distribution of social assistance, the community is supposed to become accustomed to saving through the distribution of  non-cash social assistance. It turns out that while the distribution of non-cash social assistance is intended to familiarize the community with saving, it is only restricted to that process and the recipients do not immediately implement the saving mechanism. Financial inclusion in non-social assistance for the poor is a pseudo-financial inclusiveness and has no impact on poverty reduction.