The article discusses coaching as an innovative technology of personally oriented training in the process of professional education of future specialists in social work, which is relevant and promising and meets the social risks of today. Coaching is characterized as a style of educational interaction, which makes it possible to justify its use as a pedagogical technology in the professional training of future social workers, since coaching and social work, as self-sufficient professional practices, are at the same time complementary to a certain extent, identical in terms of value and meaning contexts of their application, and precisely for the purpose of supporting a person in his life activities. The specific ways of applying coaching by teachers are revealed, as well as some potentially problematic points related to their perception of the essence of the coaching approach and the features of its inclusion in activities, in particular: the lack of a generally accepted definition of coaching, the difficulty of distinguishing it from other types of activities regarding the provision of support in difficult situations or focused on expanding human capabilities, the teacher’s awareness of his area of competence. The functions of a teacher who uses coaching techniques are highlighted, which include promoting awareness and accepting responsibility for solving a specific task, helping the student initiate and deepen reflection on the activity he is carrying out, helping the student eliminate internal obstacles to increase and realize his potential. The basic tools of coaching are defined: control, educational, developmental, open, effective (advancing) questions, as well as the ability to listen, the teacher’s role position, an individual approach in working with students.

The article considers the requirements for the professional training of a future specialist in social work, which includes the formation of morality and ethics, which are an integral part of his training for professional activity; the concept of «professional and ethical culture of a social work specialist» is revealed, which means the system of professional and moral values that have become the inner convictions of an individual; the socio-pedagogical conditions that determine the formation and further development of certain qualities, properties, skills that do not yet exist in the internal structures of the future social work specialist are characterized; the conditions for the formation of the professional and ethical culture of future social work specialists are highlighted. The condition for creating a communicative environment: communicative culture (expressing one's own thoughts, the ability to create a favorable psychological climate, the ability to conduct dialogue) and communicative competence (a professional vision of the communication situation). The condition for creating motivation among students to master professional and ethical culture (awareness of the importance of the chosen profession, the need to benefit people, improvement of social and protective conditions in the country; motives of a personal nature – satisfaction of needs for public recognition, self-actualization, self-expression, realization of meaning and realization values). Conditions for studying the humanistic aspect of the professional sphere, identifying its ethical problems (mastering the ethical norms of the profession, professional etiquette, professional communication, searching for and realizing personal meanings in the profession, self-actualization of the individual). The condition for the use of personally-oriented methods in education (role and business games, projecting, the method of problem situations, the method of Socratic dialogue).

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This article characterizes professional ethics as a set of moral and ethical guidelines and values that define the system of norms and values that govern a particular specific professional activity, the specificity of which is that it specifies the general moral requirements for the uniqueness of a profession. , and analyzes the norms and rules of conduct, and its formation is considered as a system of moral principles, rules and norms of behavior of the specialist, taking into account the specifics of the profession and attitude to professional duty, based on a code of conduct that ensures the moral content of professional relationships; the concept of pedagogical ethics is given, which accumulates the principles of universal ethics of a specific profession and personal ethics and its structure is defined, which consists of ethical-worldview, professional-educational, cultural-behavioral, reflexive-evaluative elements; proved that the criterion of pedagogical ethics in the professional ethics of a social worker can be considered his activities aimed at improving the educational process, which is based on a humanistic orientation based on values (human life, respect for human dignity, social responsibility) and personal qualities: moral and humanistic (benevolence, altruism, tolerance, responsibility, etc.); psychological characteristics (stable mental state, emotional and volitional characteristics); psychoanalytic (self-control, self-criticism, self-assessment): psychological and pedagogical (communicativeness, empathy, perceptiveness, visuality, etc.).