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The main aim of this research was to validate a Serbian adaptation of the Brand Personality Scale (BPS: Aaker, 1997) while applying it to tourist destinations. The BPS was developed as a measure of five personality traits of any kind of brand: Sincerity, Excitement, Competence, Sophistication, and Ruggedness. In the first study that was carried out on 192 (76% female) tourists from student population, exploratory factor analysis of the BPS resulted in a four-factor structure: Competence, Excitement, Sophistication, and Sincerity. The factor Ruggedness was not extracted in this study. In the second study that was carried out on 490 (56% females)tourists from general population, the confirmatory factor analysis was applied in order to validate the four-factor solution from the first study. Results indicated that this solution, with certain allocations and reductions of items, reached a satisfactory fit. The factors Excitement and Sincerity mainly matched the same factors from the original Aaker's model, while the factors Competence and Sophistication had somewhat different structure. The factor Excitement represented destination as vibrant, energetic, and youthful, while the factor Sincerity represented destination as honest, warm, and welcome. The factor Competence represented a successful and technically modern destination. It retained only two items from the original model (technical and leader), but the rest of items captured the same aspect of destination, such as contemporary and glamorous destination in which upper class status were featured. The factor Sophistication also retained only two items from the original model (feminine and good-looking), which were related to physical attractiveness and appearance, but the rest of the items captured skilled and industrious desti-2 This research was supported by the Ministry of Education, Science, and Technological Development of Republic of Serbia (Grant No.176020 nation. It seems that sophisticated destinations are those that strongly rely on physical appearance to achieve success. It could be concluded that there is a cultural specificity in describing the tourist destinations.Keywords: Brand Personality Scale, tourist destination personality, Serbian tourists, factor validity, reliability primenjena psihologija, str. 37-61 SERBIAN ADAPTATION OF THE BRAND PERSONALITY SCALE (BPS) 39People are prone to assign human personality traits to inanimate objects (Aaker, 1996;Solomon, 1999). Anthropomorphism is present in everyday life, culture, and religion (Barrett & Keil, 1996;Guthrie, 1997). It is so pervasive because humans are not comfortable with what is non-human (Guthrie, 1997). Seeing everything through familiar, humanlike characteristics, comforts people and attenuates their fears of the unknown and unpredictable. People have extensive knowledge about themselves, and therefore it is reasonable to use themselves as models for interpreting the external non-material world (Guthrie, 1997).In this study, the focus is on anthropomorphism of the brand, specifically o...

As part of comprehensive research on the ethical climate in the Serbian tourism industry, this study examines the effects of selected predictors (job department, individual values and employees’ perspective) on the perception of ethical climate types as well as the relationship between the type of ethical climate, and job satisfaction. Additionally, this study tests these goals for both managers and their subordinates. Research was conducted in 2013, on a sample of 258 employees in different small and medium tourism organizations in Serbia. The findings revealed new information on both ethical climate and job satisfaction-related factors in small and medium tourism enterprises in a non-Western, transitional economy, where ethical behavior is influenced by constant social and economic changes. Several theoretical and managerial implications and future research opportunities were derived from the findings.

1 Ovo istraživanje je sprovedeno u sklopu projekta br. 179022 koji finansira Ministarstvo za prosvetu i nauku Republike Srbije. Rezime Na 187 nezaposlenih osoba u Srbiji izvršeno je preliminarno ispitivanje nivoa njihovog psiho-fizičkog zdravlja kao i analiza značaja pojedinih psiholoških faktora za nivo aktivizma sa kojim nezaposleni traže novi posao. Rezultati govore da među simptomima narušavanja psiho-fizičko zdravlja kod nezaposlenih prednjače oni koji ukazuju na povećanu anksioznost i socijalnu disfunkcionalnost. Modeliranje pomoću strukturnih jednačina otkriva da je narušavanje psiho-fizičkog zdravlja najverovatnije efekat gubitka posla ali da ono ne utiče na nivo aktivizma u traženju novog posla. Finalni model jasno pokazuje da je visoko vrednovanje uposlenosti (centralnost rada) u vrednosnom sistemu nezaposlenog glavni faktor koji značajno utiče na veću učestalost simptoma poremećaja psiho-fizičkog zdravlja, na percepciju finansijske situacije kao teže, na viši nivo fleksibilnosti pri ponovnom zapošljavanju, kao i da jedino fleksibilnost ima znača-jan uticaj na ukupan nivo aktivizma u traženju novog posla.Ključne reči: nezaposlenost, GHQ, SEM, percepcija finansijskih teškoća, aktivizam 1 E-mail: majstorovicn@ff.uns.ac.rs primenjena psihologija 2011/3 206 Nebojša Majstorović Uvod U svim savremenim društvima nezaposlenost se posmatra kao veliki individualni, socijalni, ekonomski a neretko i kao politički problem. Nezaposlenost nastaje kao rezultat promena u organizacijama, bilo da su one izazvane unutrašnjim faktorima (npr. promenom vlasnika i dolaskom novih standarda rada) ili spoljašnjim okolnostima (npr. downsizing kao efekat ekonomske krize). Uprkos uobičajenim shvatanjima o negativnim posledicama nezaposlenosti, neka novija istraživanja ukazuju na to da gubitak posla ne mora uvek da znači i problem (npr. Vasteenkiste et al., 2004). Imajući na umu i negativan i pozitivan ishod gubitka posla, postavlja se pitanje kako se može odrediti pojam nezaposlenosti. Ovde se polazi od određenja po kome nezaposlenost predstavlja status radno-aktivne i radno-voljne osobe koji je nastao nakon nedobrovoljnog gubitka plaćenog posla. Radno-aktivna osoba znači da je osoba u dobi između 15 i 65 godina starosti, dok se atribut 'radno-voljna' odnosi na one koji nakon gubitka jednog žele novo zaposlenje. 1Problem nezaposlenosti je razmatran empirijski ali je bilo pokušaja i da se on smesti u određen teorijski okvir. Centralno pitanje teorija nezaposlenosti je zašto gubitak posla predstavlja traumatičan događaj za pojedinca. Iako ima primera da se ovaj problem razreši brzim nalaženjem novog posla, nažalost, neuporedivo je više slučajeva kada se gubitak posla predstavlja kao jedan od najtežih oblika stresa u životu osobe (Latack, Kinicki & Prussia, 1995). Objašnjavajući efekte nezaposlenosti, teorije najčešće govore o gubitku finansijske sigurnosti (Fryer, 1986), gubitku prethodnog socijalnog statusa (Warr, 1987), strukture vremena (Jahoda, 1981), o pojavi osećaja bespomoćnosti (Peterson, Maier & Seligman, 1993) kao i o gubit...

The main goal of this study was to develop and validate a personality-based academic integrity test which could serve as a predictor of students’ academic dishonesty. A new Academic Integrity Test (AIT), based on methodological principles accepted in the field of work integrity, was created during this study. The test was developed on one student sample (N=350), and then validated on another (N=471). Validation of the AIT confirmed its relations with three dimensions previously found to be consistent correlates of work integrity measures - Conscientiousness, Aggressiveness and Neuroticism, with the addition of Negative Valence. The correlation between the AIT and a cognitive ability measure was not significant, which is in accordance with previous research. The test retained significant relations with the aforementioned personality measures in simulated applicant condition (except with Neuroticism), leading to the conclusion that the AIT maintains construct validity in situations susceptible to self-presentation