ABSTRACT Purpose: This research aims to harmonize marketing communication strategies and programs to create interesting messages and information. Research Methods: The research uses a qualitative approach, namely the assessment of how Integrated Marketing Communication strategies and models in integrating the marketing communication mix. Kota Tua Jakarta (the Old City Jakarta) became a locus in this study. Observation, interview, documentation, and focus group discussion are research data collection techniques. Results and discussion: The delivery of promotions and publications is directed at electronic media and social media by the reputation and target audience. Kuta Tua Jakarta’s website is designed to follow the dominant identity of building colors and tourist attractions from communities that are members of one community. Regional structuring and improving facilities and infrastructure and strengthening the cooperation network with stakeholders are the priorities of the manager.  Implication: The concept of the Integrated Marketing Communication model with planning is presented through organizational communication among stakeholders. Keywords: IMC model, marketing communication mix, tourism product.

Since the aircraft grew into the most popular transportation used by tourists. Price competition between airlines becomes a very interesting issue. This study examines the behavior of airfare from Jakarta (CGK) to Denpasar (DPS) through online media (official website). Data is collected from 6 airline websites such as Garuda Indonesia, Air Asia, Citilink, Lion Air, Sriwijaya and Batik Air for 25 days prior to departure date. This duration is compounded because of the characteristics of Indonesian tourists (domestic) who generally do the planning (reservation) travel for less than one month. The selected departure date is 9 to 13 May, where the date is a long holiday (peak season). Observations and data recording are done consistently 4 times a day at 6 am 12 noon, 6 pm and 12 pm on all departure hours of 9 to 13 May. The data is then calculated to find the average and compare on each day. The study found that airline ticket prices tend to start declining since 5 or 4 days before departure and will continue to decrease in price until the day of departure. But the decline in ticket prices is also accompanied by a decrease in ticket availability. This information is certainly very useful for tourists to determine the timing of booking air tickets before traveling.

The purpose of the research is to build a model of the communicative constitution of the organization to overcome the problem of differences in plans and develop a travel pattern of thematic visits with the storytelling method to overcome the buildup in Borobudur Temple, Central Java, Indonesia. The type of research used is a quality approach with data collection through observation, interviews, and documentation. The study’s results integrated communication and coordination between the Badan Otorita Borobudur and the governing body managing the Borobudur Temple Area. As a solution to the problem, the model of the communicative constitution of the organization integrates goals in the direction of the temple area through communication flows with membership negotiations, self-structuring, coordination of activities in corporate activities, and institutional positions between managers in organization communication activities and coordination. The model of the communicative constitution of the organization will be a solution to integrate the goals of several ministries with different objectives in managing the Borobudur Temple Area.

The objective of this research is to identify and compare the behaviour of airline ticket prices via the distribution channels of Online Travel Agencies (OTA) media and the Official Website. This study employs a time series analysis approach to process time series data in the form of airline ticket prices obtained from online media, including both official websites and Online Travel Agents (OTA). While the data collected is the published price on two Indonesian airlines, namely Garuda Indonesia as a Full-Service Airline (FSA) and Lion Air as a Low-Cost Carrier (LCC), both with flights between Jakarta (CGK) and Surabaya (SUB). This route was chosen since it is the busiest route and airport in the world, not only in Indonesia. Furthermore, these two cities are the busiest cities in Indonesia. Meanwhile, online media (a website) was chosen due to the characteristics of Indonesian consumers, who are the most frequent internet users. According to the findings of this study, there is almost no significant difference in airline fare behaviour in the FSA and LCC categories via both online distribution channels, the official website and OTA. The study's limitation is that it did not test in terms of demand (passengers) and passenger capacity. The researcher hope that this study will serve as a baseline for future research from a wider viewpoint. Furthermore, from a practical standpoint, this research can show the best period for consumers to purchase domestic airline tickets. The most competitive prices are offered by FSA airlines on the third or second day before departure. For low-cost carriers, the best price offers are available 30 to 20 days in advance and 3 to 1 day before departure.

ABSTRACT Purpose: This study aims to identify the main factors that influence the travel intention of urban millennial travelers and why travel intentions are essential to be studied by stakeholders. Research methods: This research uses a qualitative descriptive approach, which implications travel intention from the point of view of urban millennial travelers to the main factors that affect travel intention. Travel Intention became a unit of analysis and the main focus of this research. Purposive sampling techniques were used to establish the sample number of this study, which is 100 respondents. Results and discussion: The results showed that the identification of travel intention popular among urban millennial travelers in Jakarta four important factors significantly affect the quality of the place that is the leading destination of urban people in Jakarta. The factors are, self-conformity, attitude, destination image,  and perceived quality. Implication: The attitude became a reasonably popular factor that the respondents chose.    Keywords: travel intention, millennials urban traveler, TCL model.