The strategic location of Taman Wisata Alam Pantai Carita is not far from the capital city of Jakarta and easy to access by public transportation. It takes two hours from Jakarta. Strategic location is supported by its natural tourism potential to be an attraction for tourists. The high level of domestic tourist visit is dominated by DKI Jakarta, West Java, and parts of Central Java. Tourism development in this region is focused on economic aspects. It has an impact on the exploitation of natural resources, human resources and local culture. Empirical facts show that the dimensions of sustainable tourism are in a weaknesses position. Fundamental weaknesses in this region are (1) Destination Management Organization (DMO) has not been applied; (2) the absence of concepts and efforts to conserve nature and culture carried out by stakeholders; (3) there isn't carrying capacity; (4) there aren't educational efforts and training in the principles of sustainable tourism; (5) there isn't promotion and campaign for sustainable tourism and; (6) there isn't monitoring and evaluation program. This research used of descriptive qualitative method. This research aims to design a governance system to develop sustainable tourism principles at the Taman Wisata Alam Pantai Carita. The condition of tourism provides of benefits to local society in the economic sector, environmental and cultural conservation and provides positive social values for stakeholders. Keywords-model of sustainable tourism, carrying capacity, destination management organization (dmo).

Aims: The purpose of this report is to show how important the formation of Destination Management Organization (DMO) for overlapping document legal policy in the management of the use of Banten Jungle Park. Regional government regulations in an area of Jungle Park is the territorial government and with the ministry of forestry, the forest management authority is under authority of Ministry of Forestry. The problem is with the local governments were not providing space for conservation and a limitation on tourism activity in the Jungle Park, while the Ministry of Forestry regulation, conservation is the main purpose of forest management in which there is special restrictions to be done in the use of the forest as conservation tourism. By the existance of Spatial Planning Forum, all stakeholders have interest and objectives together so the Forest conservation efforts could be done well as together. Presentation of Case: Based on legislative regulation prevailing the management of Banten Forest park, it is given to the ministry of forestry and provincial government, as well as the district government. From the aspect of tourism sustainable development, the situation of overlapping legislative regulations could be obstacles in the practice of sustainable tourism in the Banten Forest park because the two agencies have a different interest in forest utilization. Discussion: In various destinations, DMO is not just change the place to be tourist destination, describing tourism policy which is less integrated to become integrated and coordination between various stakeholders. At the moment, DMO have adjusted the tasks and activities in marketing aspects destination because of increased competition and a market changing. DMO stakeholders need an active role in defining fundamental strategy and management business networks but it takes an independent strategy collaborated toward a share goal, cooperation, and having synergy between all stakeholders who are in destinations. Conclusion: The whole legislation roles made in order to increase of public economic should be placed within the framework of the sustainable development goals insightful environment.

The purpose of this research is to explore tourism potential in Metro Lampung. The tourism attraction that is potential in Lampung is its local culinary. Culinary tourism is popular nowadays, given the fact that tourists hunt for local food when they are visiting tourist destination. The purpose of this research firstly is to explore the potential of tourism culinary in Metro Lampung City. Secondly is to find the marketing strategy of tourism culinary in Metro Lampung city. Thirdly is to find out the factors needed in promoting local food as tourism attraction in Metro Lampung City.The data is collected from observation, interview, document study, and questionnaires. This research employs descriptive qualitative approach. The is data gathered and analyzed using SWOT analysis. The output of this research is a model design of culinary tourism development. A recommended of tourism development model is community based tourism. Community based tourism model is tourism which concerns on local community with their local wisdom.

Cultural representation from the perspective of cultural studies is the concept of production, mediation, and reception. The common people know it as production, distribution, and consumption. The main topic of the present study is the appearance of the past in its current form. The appearance of the past using the cultural capital of the area is raised and packaged with new forms and meanings. The study focuses on the forms of the postmodern tourist products which represent the area of the Old City of Jakarta. The study uses the qualitative method in which the forms of the postmodern tourist products representing the area of the Old City of Jakarta are simply analyzed. The data were collected through observation, interview, documentation, and questionnaire. The data were analyzed interpretatively using the theory of cultural representation.             The result of the study shows that the postmodern tourist products represent the area of the Old City of Jakarta in the forms of the production process, distribution process, and consumption process. They all strengthen the forms of the postmodern tourism products representing the area of the Old City of Jakarta. The products include City Tour, Heritage Trails; Junior Heritage Trails: Fun Learning in History; Sunda Kelapa Cycling Tour; Kampung Arab Cycling Tour; Marine Tourism (Wisata Bahari): Sunda Kelapa Harbour and Onrust Island; Jakarta Heritage Trails: Free Old City Tour; Chinatown Journey Experience Through The Eyes of History; Old City Adventure (Kelana Kota Tua); Going Along the Fortress of Batavia City; Jakarta Urban Legend Tour; Past Time Trip (Plesiran Tempoe Doeloe). The different tourist products have been created by the tourism agents, and are packaged in such a way starting from historical facts to mythological stories that they all have enriched the tourist attractions in the Old City of Jakarta.

ABSTRACT Purpose: This research aims to harmonize marketing communication strategies and programs to create interesting messages and information. Research Methods: The research uses a qualitative approach, namely the assessment of how Integrated Marketing Communication strategies and models in integrating the marketing communication mix. Kota Tua Jakarta (the Old City Jakarta) became a locus in this study. Observation, interview, documentation, and focus group discussion are research data collection techniques. Results and discussion: The delivery of promotions and publications is directed at electronic media and social media by the reputation and target audience. Kuta Tua Jakarta’s website is designed to follow the dominant identity of building colors and tourist attractions from communities that are members of one community. Regional structuring and improving facilities and infrastructure and strengthening the cooperation network with stakeholders are the priorities of the manager.  Implication: The concept of the Integrated Marketing Communication model with planning is presented through organizational communication among stakeholders. Keywords: IMC model, marketing communication mix, tourism product.