Purpose The purpose of this study is twofold: it aims to examine hotel website features by conducting a content analysis and it analyses customers’ viewpoints about the importance of the contents of hotel websites. The study involves a quantitative method of measurement and evaluation of the information provided by hotel websites. It tries to evaluate the richness of definite and ample information dimensions, which as a whole constitutes the information services offered through the website. Design/methodology/approach The study is based on two pillars: all five-star hotel chains (113 hotels) in Egypt as the population frame to evaluate the contents of their websites; and a sample of 406 customers selected to examine the customers’ views on the importance of the contents of hotel websites. This study proposes a quantitative evaluation frame of all dimensions provided by hotel websites which is developed, tested and validated. Findings The study has revealed important findings that can help hotel managers to adjust the information on the websites to be more efficient and customer-oriented. Research limitations/implications Because of the chosen research approach, the research results may lack generalizability. Therefore, researchers are encouraged to test the proposed frame again in further studies. Practical implications The study includes implications for the development of hotel website evaluation from the perspective of two sides, hotel managers and customers, by using a unique quantitative evaluation model. Originality/value This research has for the first time combined statements from the perspective of two sides – hotel managers and customers.
Purpose This paper aims to investigate participants’ motivations and perceptions of a field trip. Specifically, this paper examines if and how students’ perceptions change with time and it explores the main factors for ensuring success in an experiential learning tourism program. Design/methodology/approach The study gathered and compared data collected in two points in time – immediately at the end of the experience and two months afterward. T-tests for paired samples were used to examine potential differences in perceptions and principal component analysis was used to identify the key factors determining the success of the experience. Findings The findings indicate that there are various motivations behind participation and that time barely affects perceptions of the experience. Furthermore, three factors emerged as important for meeting expectations, namely, social and professional connections, learning and traditional yet engaging teaching. Research limitations/implications While the outcomes are useful, they need to be thoughtfully applied because of the small data set. It is important to repeat similar investigations to allow more certainty in the propositions formulated. Furthermore, future studies should evaluate a broader variety of outcomes to determine whether perceptions remain constant. The implications are that educators and destination managers can easily apply these conclusions for the benefit and the findings can inform other field trips and broader experiential initiatives. Originality/value Despite research on learning outcomes and perceptions of experiential learning having expanded considerably, a fundamental question that remains unanswered is how perceptions of such experiences change and, consequently, when the most appropriate time is to assess participant perceptions.
Contemporary tourism has undergone many changes in the last decade, mainly due to expansion of the new technology. The use of new technology has had more positive than negative impacts on tourism intermediation, but none of them triggered a radical change. Blockchain technology has been one of the most discussed topics especially after 2016 due to its all opportunities, but also threats. Even though it is still somewhat unfamiliar, it is a form of technology which has a great potential to cause a revolution in traditional business activities, as it is predicted by futurists. For now, this phenomenon has only been recognized by bigger tourism intermediaries, technology-oriented companies. Such fast changes require even faster adaptations of all tourism intermediaries and this is challenging because most of stakeholders are not familiar with the use and the impact of blockchain. Therefore, in this paper the authors will try to provide answers by presenting a SWOT analysis of blockchain technology implications on activities undertaken by all participants in tourism intermediation. It implies to conclusion that everyone will face various challenges in its implementation which have to be considered seriously. The use and the general understanding of blockchain technology is still in an initial stage, so it is crucial that tourism research takes a proactive role in the exploration of this field of study. Furthermore, as trends are dynamic and evolve rapidly, the topic becomes particularly challenging for scientists in bridging practice into theory. Therefore, this theory-based paper on an overall assumption contributes to a better understanding of this phenomenon and raises the awareness for further research
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