In recent years, consumers are increasingly interested in corporate social responsibility activities for the community. Many companies have begun to focus on CSR activities as it can contribute to improving the company's image in customer's perception. In Vietnam, although there are also some studies about CSR, the quantity is limited and there are certain limitations. Therefore, this study aims to evaluate the relationship between CSR activities and customer loyalty through trust, customer company identify, and satisfaction. With the data being collected by survey questionnaires, the authors test the model and research hypotheses by using PLS-SEM techniques. The results show that CSR activities have a positive impact on customer loyalty through factors of trust, customer company identify, and customer satisfaction. This study helps business managers to develop effective policies and to have a new perspective on CSR activities as well as its values. In addition, the positive outlook of the customers on the business will bring many benefits, contributing to improving the brand value and reputation, enhancing competitive advantages towards sustainable development.

The present research was aimed to study the chemical compositions of Passiflora edulis Sims seeds oil, including the fatty acid profiles, contents of tocopherols, sterols, and triglycerides. The seeds oil yield is 24.88% by using Soxhlet method. Passiflora edulis seeds oil showed high levels of unsaturated fatty acids (89.25%) with main ingredient linoleic acid (w-6, 66.94%) and oleic acid (w-6, 18.86%). Tocopherols (18.04 mg/kg), sterols (2935.35 mg/kg) and triglycerides (monomere TAG, 74.11%) are also determined by using IOC and ISO methods, respectively. The findings demonstrate that P. edulis seeds oil could be used beneficially in the food and cosmetic industries.

This study aims to evaluate the role of the servicescape to service quality and customer behavioral intentions in the context of the coffee shops chains service in the Vietnam market. The author uses Structural Equational Modeling (SEM) to test the research model and hypotheses through survey data of 326 customers who have used services at coffee shops in cities in Vietnam. The results show that the concept of servicescape is a separate concept that plays an important antecedent role to service quality and customer behavioral intention, and employees service quality also plays a vital role in order to improve the overall service quality. The results of this study have confirmed the need to manage servicescape and employee service quality at coffeeshops chains which will contribute to enhace overall service quality and forming the intention to return using services of customers. Based on this result, the study has given some implications for managers not only in the coffee shops chains business but also in other service industry. The important contribution of this study is the affirmation of the independent role of servicescape in the coffee shops chain service business in the Vietnam market.

The theoretical model illustrates the relationship between the implementation of corporate social responsibility (CSR) on customer loyalty in the banking industry through intermediary variables that are bank reputation and customer trust. The research was conducted in two stages. The first one is preliminary research that seeks to adjust and modify observed variables used in previous studies to fit the context of banking products in Da Lat City. Preliminary qualitative method was carried out via direct interviews with bank managers and customers in Da Lat City and preliminary quantitative research was conducted via a structured survey with a sample size of 150. The purpose of this stage is to evaluate the reliability and the monotonicity of the scale using SPSS 20 software. The main research was conducted via a detail structured survey with 350 customers in Da Lat City to evaluate the reliability and validity of the scale and test the hypotheses of the research model. The Cronbach’s Alpha reliability analysis, exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modeling (SEM) was performed on AMOS 20 software. The results indicate that three CSR activities of banks have a direct impact on their reputation which affects trust and trust, in turn, affects customer loyalty. Some suggestions for the bank managers were also proposed.

The purpose of this paper is to propose and examine a conceptual model that best explains key factors influencing Vietnamese customers' intention to adopt mobile banking (m-banking). This paper examines three dimensions of Corporate Social Responsibility including Economic responsibility, Environmental responsibility and Social responsibility. Structural Equation Modeling (SEM) was conducted to analyze the data collected from the field survey questionnaires administered to a convenience sample of Vietnamese banking customers. The results showed that behavioral intention is significantly influenced by trust. Specifically, CSR initiatives play a vital role in building customer trust. Therefore, this study has attempted to fill this gap by empirically examining some of the essential factors influencing the adoption of m-banking from the Vietnamese customers' perspective. Finally, practical and theoretical implications for both Vietnamese banks and researchers in the m-banking context are also discussed in the concluding section.