This article analyzes the ethical discussion focusing on the Facebook emotional contagion experiment published by the <em>Proceedings of the National Academy of Sciences</em> in 2014. The massive-scale experiment manipulated the News Feeds of a large amount of Facebook users and was successful in proving that emotional contagion happens also in online environments. However, the experiment caused ethical concerns within and outside academia mainly for two intertwined reasons, the first revolving around the idea of research as manipulation, and the second focusing on the problematic definition of informed consent. The article concurs with recent research that the era of social media and big data research are posing a significant challenge to research ethics, the practice and views of which are grounded in the pre social media era, and reflect the classical ethical stances of utilitarianism and deontology.

The Internet can be used to reconfigure access to information and people in ways that can support networked individuals and enhance their relative communicative power vis-à-vis other individuals and institutions, such as by supporting collective action, sourcing of information, and whistle blowing. The societal and political significance of the Internet is a matter of academic debate, with some studies suggesting a powerful role in creating a "Fifth Estate," and other studies challenging such claims. Research on this issue has not yet comprehensively focused on social network sites and those operating in a very liberal-democratic context. Based on an embedded case study of Facebook use in Finland, this study focuses on the uses of social media in building communicative power, such as in capacity to foster social movements in ways that conform to conceptions of the Internet's Fifth Estate. The case study combines qualitative and quantitative methods to examine a sample of 2,300 Facebook pages and their online and offline activities and impact qualities. The results located 27 pages that reached a threshold we established for identifying online social movements with the potential for enhancing their communicative power, with a small minority of four cases appearing to have actualized communicative power. These findings not only reinforce the potential of Fifth Estate activity on social media but also underline the challenges of societal change in this predominantly entertainment-oriented social context. In addition, the study showcases the intertwined process of online and offline attributes affecting societal influence of online social movements.

The Editorial raises some challenging ethical and methodological aspects of Internet based research (such as protection of informational privacy, informed consent, general ethical guidelines vs case-based approach), which are further discussed in the five articles of this special issue.

Words count: Core text (Title-References) 7677, Tables and Figure captions 1099. Digital and social media and large available data sets generate various new possibilities and challenges for doing research focused on perpetually developing online news ecosystems. This paper presents a novel computational technique for gathering and processing large quantities of data from Facebook. We demonstrate how to use this technique for detecting and analyzing issue-attention cycles and news flows in Facebook groups and pages. Although the paper concentrates on a Finnish Facebook group as a case study, the method demonstrated can be used for gathering and analyzing large sets of data from various social network sites and national contexts. The paper also discusses Facebook platform regulations of data gathering and ethical issues of doing online research.

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