The study examines the role of a health-related promotional campaign launched in Pakistan in the context of advertising campaign to improve precautionary behavior toward dengue virus (PBDV). The focus of this study is to investigate the mediation of individual’s attention, information surveillance, elaboration, and also the moderation of demographic features (e.g., gender, educational level, and dengue affected survival) in the relationship between the exposure of dengue-related public service announcements (DPSA) and PBDV. Telephonic interview technique was used to establish a representative sample ( N = 1,251) from Punjab (dengue-affected province of Pakistan) using a computer-assisted telephone survey software. The outcomes clarify the application of cognitive mediation model in the context of health communication. The findings revealed that individual’s attention and information surveillance have considerable mediating effects on PBDV and DPSA relationship. Surprisingly, however, there is no indirect effect of elaboration on PBDV. The findings provide practical recommendations to public organizations while designing health communication strategies.

Bu çalışma, COVID-19 olarak bilinen korona virüs yayılımı öncesinde ve sonrasında Türkiye ve Dünya ölçeğinde çocukların nasıl etkilendiğini ele almaya çalışmaktadır. Bu çalışma, dünya ölçekli bir pandemi ve kısıtlılık sürecinde çocukların yüklendikleri bireysel ve toplumsal roller ile, karşılaştıkları engelleri ve yaşamlarında iz bırakabilecek bu engelleri nasıl aşabildikleri ile ilgili değerlendirmeler içermektedir. Bu çalışma, sınırları önceden çizilen 'Yeni Normal' ile çocukların nasıl bağlantılandırılması gerektiğine odaklanmayı amaçlamaktadır. Öngörülen değerlendirmeler çerçevesinde, her ne kadar günümüzde yetişkinlerden ve çocuklardan, farklı yaşam standartlarından ve yaşam beklentilerinden söz ediliyor olsa da, "COVID-19 ve Pandemi" açmazına odaklanan bu çalışma ele alınan metin çözümlemeleri ve zaman zaman metin içi söylem çözümlemeleri, metin dışı referanslar ve 12 K yöntemiyle ele alınan sorunları ortaya koyabilmeyi amaçlamaktadır.

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South Korea has pursued a multidimensional public diplomacy strategy in which Korean television exports and capitalization have emerged as a public and commercial cultural diplomacy tool over the last two decades. This article examines the widespread influence of Korean television content, including digital serial delivery, cultural exportation, cultural interactions, and capitalization—that is, content sales, indirect advertising, and media-induced tourism. Empirical data was obtained from Turkey’s audience members using the online survey tool. As a result of the social and cultural impact, the respondents’ opinions on Korean serials are both animated and rational. The creation of audience members’ social, psychological, and cultural experiences with K-Dramas clarifies their intimacy and activeness. Unlike local or other international content, a significant number of respondents claim that Korean TV serials are not only a source of entertainment but also have profound edifying aspects. According to the results, “Cultural Proximity” and “Content Availability” are two of the most important factors in choosing Korean TV serials over foreign content. The “content availability” is based on the emergence and expansion of Streaming TV; however, in cultural proximity, similarities in family norms and values in both nations are notable.

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