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Professional writers adapt their skills to suit expanded professional roles that involve production and management of information, but preparation through mere skill-based training is problematic because that communication work is messy in ways that are not addressable through simple skills training. We must understand how skills "influence and shape the discursive activities surrounding their use" (Selber, 1994). This paper reports the results of a study of people trained in humanities disciplines like communication, English, writing studies, technical communication, etc., on how they have found means to employ their training in their workplace and keep what is humanistic about writing and communicating at the foreground of their interactions with information technologies. Instead of focusing on technology alone, this research encourages a unified approach to preparing students for the workplace.

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Web analytics are a powerful tool for deriving audience insights. Analytical tools enable us to capture certain audience behaviors that can drive research on how to make content consumable. This poster covers the best practices for using data analytics to achieve organizational goals especially through technical communication work and the opportunities to include data analytics in TPC pedagogy.

She has authored or coauthored articles published in Technical Communication, Computers and Composition, Feminism and Visual Culture, Kairos, and Communication Design Quarterly. Her main research focuses on exploring the field of human-computer interaction and the role it plays in behavioral studies that impact the pedagogical approach. Her research interests include usability analysis, data analysis, and rhetorical studies in the artificial intelligence and Internet of Things domain.