Pendidikan kewirausahaan digalakkan terkait isu pengangguran terbuka di Indonesia. Penerapan pendidikan kewirausahaan di perguruan tinggi dimaksudkan untuk mendidik individu memilih karir wirausaha. Penelitian ini bertujan untuk menggambarkan persepsi mahasiswa mengenai efektivitas metode pembelajaran pendidikan kewirausahaan. Penelitian deskriptif ini menggunakan data primer yang dikumpulkan melalui survei kepada 155 peserta didik mata kuliah Perencanaan Bisnis pada Program Studi Manajemen Universitas Kristen Maranatha. Ditinjau dari persepsi mahasiswa, hasil penelitian ini secara rata-rata menggambarkan, bahwa metode pembelajaran kewirausahaan dinilai efektif memiliki peran dalam meningkatkan motivasi, kompetensi, dan menumbuhkan minat wirausaha. Metode pembelajaran kewirausahaan yang bersifat praktik dapat lebih ditingkatkan agar dapat melibatkan mahasiswa untuk berpartisipasi aktif dan memberikan dampak positif pada minat wirausaha.
This research investigates the effect of workplace spirituality and perceived organizational support on the organizational citizenship behavior of the employees working at one of the factories in Magelang, Central Java, Indonesia. The number of employees becomes the population is 404, and the total samples are 198, obtained by the Isaac and Michael formula and taken by simple random technique. Moreover, we utilize the survey and structural equation model based on covariance to receive the responses from the employees through questionnaires and analyze the proposed effects through hypothesis examination. To conclude, this research demonstrates that workplace spirituality is needed to enhance employees' organizational citizenship behavior level. Meanwhile, perceived organizational support does not. Based on this evidence, some implications are also discussed.
Abstrak - La Fresa sebagai salah satu perusahaan di Lembang memiliki beberapa unit bisnis, salah satu bisnis yang menjadi perhatian khusus adalah wisata stroberi. Hampir semua agrowisata strawberry menawarkan produk dan layanan serupa kepada setiap konsumen. Agar dapat bersaing dan unggul, agrowisata harus mampu berorientasi pada proses pemenuhan keinginan dan kebutuhan konsumen. Oleh karena itu, Jurusan Manajemen Universitas Kristen Maranatha melakukan kegiatan Penelitian dan Pengabdian kepada Masyarakat untuk mengoptimalkan strategi pemasaran La Fresa. Kegiatan ini terdiri dari tiga tahap: (1) identifikasi Segmen, Penargetan, dan Positining (STP), serta bauran pemasaran yang telah dilakukan oleh La Fresa dengan teknik Diskusi Kelompok Fokus (FGD); (2) identifikasi preferensi konsumen untuk agrowisata stroberi dan mengusulkan program pemasaran khusus ke La Fresa dengan teknik distribusi kuesioner; (3) presentasi dan konseling hasil dari FGD dan Riset Pasar.Keywords: Agrotourism, Marketing Mix, Segmentation Targeting Positioning Abstract - La Fresa as one of the corporations in Lembang has several business units, one of the businesses that is of particular concern is strawberry tourism. Almost all strawberry agrotourism offers similar products and services to each consumer. In order to be able to compete and excel, agrotourism must be able to be oriented towards the process of fulfilling consumer desires and needs. Therefore, Departement of Management Maranatha Christian University conducts Research and Community Service activities in order to optimize marketing strategy La Fresa. This activity consists of three stages: (1) identification of Segments, Targeting, and Positining (STP), as well as the marketing mix that has been carried out by La Fresa with Focus Group Discussion (FGD) techniques; (2) identification of consumers' preferences for strawberry agrotourism and proposed specific marketing programs to La Fresa with questionnaire distribution techniques; (3) presentation and counseling of results from the FGD and Market Research.Keywords: Agrotourism, Marketing Mix, Segmentation Targeting Positioning
<p style="text-align: justify;">Students are aware of the use of technology in the learning process, and they are generally referred to as digital natives. However, there are challenges associated with the availability of internet access as a learning process to both university students and teachers inside and outside the classroom. One of such challenges is students’ ability to access unrelated activities which is known as cyberslacking. In the education sector, this process refers to the use of technology for unrelated academic activities. Studies associated with this activity are significantly conducted in western countries, but it is still limited to the Indonesia education environment. Therefore, this research aims to investigate the cyberslacking behavior of students in Indonesia and its relationship to their academic performances. It also determines the relationship between media multi-tasking efficacy and self-regulated learning. The results showed that there is a significant influence between media multi-tasking efficacy and self-regulated learning with cyberslacking. Furthermore, there is a negative influence between cyberslacking and the academic performance of students in Indonesia. This research adds references to studies on cyberslacking in the scope of education and provides input for universities to develop the management of information and communication technology used in the learning process.</p>
This investigation attempts to verify the difference in generalized anxiety disorder and depression among undergraduate students learning online during the COVID-19 pandemic based on gender. Moreover, to accomplish this aim, this study utilizes 271 undergraduate students
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