The purpose of the survey is to identify the need for Web 3.0-technologies in distance education among higher education seekers initial level (short cycle), first (bachelor's) level, second (master's) level, third (educational-scientific/educational-creative) level, scientific level among 438 applicants for higher education. Features (open source software (OSS) for developing, sharing and configuring programs for global use and application, built-in algorithms for analyzing and interpreting large amounts of data) and the benefits of Web 3.0 in higher education (the ability to organize collaboration on a social network, encourage globalization, improve data management, stimulate creativity and innovation, support the availability of mobile Internet). The correlation between the functions of Web 3.0-technologies in distance education and learning outcomes at all levels of higher education is established. Intelligence indicates a lack of comprehensive scientific research in the relevant field. The practical significance of the results of intelligence lies in the correlation of the functions of Web 3.0-technologies in distance education and learning outcomes at all levels of higher education.

The aim of the research is to identify organizational and economic features and approaches to the management of the educational process in HEIs in Ukraine. Methodology. The study used a mixed design to analyze and evaluate the organizational and economic features and approaches to the management of the educational process. Results. The study highlights the general features and approaches to the management of the educational process in HEIs in Ukraine in the context of European integration. Among the key changes in management is the introduction of the basic principles of the European Higher Education Area for the modernization of the higher education system. It is based on standards and recommendations for quality assurance in the European Higher Education Area. The main content of higher education is determined by the standards of higher education of the new generation, which are based on a competency-based approach to education. Ukraine has experimentally introduced a dual form of higher education.

Theoretical framework:  The relevance of studying the growing role of knowledge management in the context of ensuring the innovative activity of enterprises is increasing. The results demonstrate a number of important conclusions that have made it possible to expand the existing theoretical and practical aspects of the knowledge management concept.   Design/methodology/approach:  The conducted study in service companies has revealed a low culture of using this concept in the Ukrainian context. In the course of the research, it has been established similar and different features of the influence of knowledge management on innovation of service companies, direct and indirect relationship between variables, complex structure and indirect impact of production, integration, application of information on the speed, quality and number of innovations in enterprises.   Findings:  The complex structure of the relationship between knowledge and innovative activity can be a consequence of insufficient level of personnel competencies, available information and data management technologies, methods and practices of production, integration and application. Therefore, the low innovativeness of the service companies under study in the context of system orientation and technological capabilities of the companies, in particular, in the practice of knowledge management, and the low impact of knowledge and information on the innovation of services and processes on the market of Ukraine have been revealed.   Research, Practical & Social implications:  This is precisely why the strategy of personalization significantly prevails in its use in knowledge management compared to the codification strategy, which is manifested in the limited practice of using systems and technologies for the generation, accumulation, storage, use, dissemination of knowledge.   Originality/value:  In addition, the use of the personalization strategy is explained by the fact that the service companies under consideration focus more on processes, the optimization of which significantly affects interaction with customers and the efficiency of operations.

In today’s information society, increasing the population’s information culture as a way of developing society and civilization becomes very important. The reason is that global transformations are taking place practically in all spheres of activity in all developed, developing, and underdeveloped countries. This article aims to assess the state of information culture in society. Methodology. The method of statistical analysis helps to assess information technology skills according to the OECD classification. The investigation revealed mutual correlations between such indicators as basic critical, strategic thinking process skills and the ability to learn actively and solve complex problems. Results. At the beginning of the study, information technology and information skills are classified according to different characteristics: operational, formal, information, strategic, technical, and cognitive abilities in using technology. The article assessed the technical skills of the population, including the ability to use computer equipment. In addition, the research set system skills, which consist of the ability to make decisions and evaluate situations. Based on the analysis results using induction and deduction methods, comprehensive problem solutions are proposed. The totality of the obtained research allows understanding of the ability of the population to use technology, which affects the development of the society’s information culture. According to the study results, it is found that there is a lack of basic process skills in society. At the same time, system skills directly affect the ability to solve various needs. At the same time, there are enough technical skills that help even repair the equipment and solve simple technical problems. It is also determined that, in general, the working population has sufficiently developed critical thinking and can solve complex problems and comprehensively assess the situation.

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