named after Vadym Hetman Peremohy ave., 54/1, Kyiv, Ukraine, 03057 Проведено дослідження процесу управління інформаційною інфраструктурою цифрового підприємства в межах концепції «Індустрія 4.0». Визначено, що сучасні цифрові технології викликають експоненціальне зростання потоків даних, для ефективного функціонування яких постає питання трансформації класичного підприємства в цифрове. З'являються нові моделі ведення бізнесу, мережеві структури, що ґрунтуються на колективних методах виробництва і споживання, трансформують традиційні ринкові відносини і вимагають вироблення нових рішень в галузі управління цифровим підприємством. Зазначено, що використання всіх елементів (мобільність; соціальність; BPM; система електронного документообігу; ERP фінанси та облік; Big Data & Analytics, бізнес-аналітика) сучасних інформаційно-комунікаційних технологій дозволить підвищити продуктивність та цінність підприємств. Визначено, що інформаційно-комунікаційні технології дозволяють ефективно взаємодіяти між собою в певних галузях виробництва та забезпечують оптимізацію будь-яких бізнес-процесів за допомогою консьюмерізації. Ідентифіковано сучасні тренди розвитку цифрового підприємства та окреслено передумови до впровадження цифровізації у бізнес-простір. Структуровано складові елементи процесу управління інформаційною інфраструктурою цифрового підприємства, на базі чого запропоновано модель процесу управління інформаційною інфраструктурою. Обґрунтовано цілі цифрової інфраструктури, які зазначені: в підвищенні швидкості прийняття рішень, збільшенні варіативності процесів в залежності від потреб та особливостей клієнта, зниженні кількості залучених до процесу співробітників. Поглиблено методичні основи процесу управління інформаційною інфраструктурою цифрового підприємства в умовах концепції «Індустрія 4.0»Ключові слова: процеси управління, інформаційна інфраструктура, цифрове підприємство, цифрова економіка, Індустрія 4.0 UDC 338.2

In the course of the study, it was found that crowdfunding companies follow a certain stage in their functioning and development: choosing a platform; category selection; the wording of the crowdfunding campaign; definition of a financial goal; determination of the project duration; definition of a reward system; creating a video message; description of the project; regular updates; monitoring the fundraising process. By conducting research on the international market, it was found that with a market size of $ 358.28 billion and a share of 85.99%, China is the largest crowdfunding market in the world. Also, it should be noted the Asia-Pacific region, as Australia took 4th place with funding of $ 1.49 billion, and South Korea - 5th place with $ 1.13 billion, we also find other countries in the Asia-Pacific region in the list of the largest crowdfunding countries in the world. The results of our study concluded that there are many players in crowdfunding in Europe, especially in the field of P2P lending, compared with the Americas and the Asia-Pacific region, as a whole it is a small region. The article also notes the advantages and disadvantages of the crowdfunding development in modern conditions of market functioning.

The relevance of the study is conditioned by the need to analyse modern marketing theory and its provisions and systematise current methods of marketing promotion of travel companies. In this regard, the purpose of the study is to develop an algorithm for creating a marketing strategy for a tourist and hotel business enterprise, describe the process of identifying competitors, disclose parameters for assessing the competitiveness of tourist and hotel business enterprises, systematise strategies for increasing demand during periods of low demand for tourist services, list elements of a modern marketing strategy for the development of tourist and hotel business enterprises, present the main characteristics of brand positioning in the market. The main approach in the study is the method of system analysis, which was used to consider a complex system of relationships between marketing strategy and the effectiveness of the tourism business. In addition, the following methods of scientific knowledge were used: synthesis, deduction, classification, data grouping, comparison, generalisation, and analysis of information sources. The study presents the results of the analysis, developed an algorithm for creating a marketing strategy for a tourist and hotel business enterprise, described the process of identifying competitors, identified the parameters for assessing the competitiveness of tourist and hotel business enterprises, systematised strategies for increasing demand during periods of low demand for tourist services, listed elements of a modern marketing strategy for the development of tourist and hotel business enterprises, presents the main characteristics of brand positioning in the market.

Corporate training is currently more flexible and acts as an accelerator in the field of training. The object of the current research is the system of education in corporate universities. The purpose of the work is to analyze the possibilities and experience of evaluating the effectiveness of training at a corporate university in order to identify tools that can be used to evaluate various performance indicators and to determine which of them can be transferred to other educational organizations. Possible shortcomings of the implementation of corporate training in the format of a corporate university as a separate legal entity are shown. To achieve this goal, we have identified suitable tools for evaluating the effectiveness of corporate training and evaluating its applicability in practice. As a result, the authors determined that the assessment of the effectiveness of corporate training in terms of indicators of the 1st and 2nd levels of the Kirkpatrick methodology can be easily carried out using various tools. Corporate universities usually use the necessary surveys during and after training for this purpose. The authors proposed to apply various methods of post-program support using appropriate educational technologies and mandatory assessment of participants sometime after training.

The purpose of the study is to highlight the key factors that justify the need for state regulation of tourism, which in turn today has not only a local, but also a global impact on socio-economic processes in various countries of the world. In addition, the task is to generalize world experience regarding priority areas of activity in the field of tourism. The methodology is based on the fundamental provisions of economic theory, international economics, and management, which are used during the study of the factors of influence of international tourism on the development of countries. Such methods as methods of quantitative and qualitative comparison, correlation analysis, methods of observation, analysis and synthesis, evaluation, modeling were used. Scientific novely. In most countries, the multifaceted impact of tourism on the economy is regulated by a specially created central body of executive power. However,the level of state regulation of the tourism sphere is heterogeneous in different countries of the world and depends on the level of their economic development. This circumstance is the reason for the emergence of several basic models of state regulation in the field of tourism, based on the study of which it is possible to trace certain regularities in the organization of the tourism business. That is why it is important to analyze the experience of state regulation in foreign countries from the point of view of the possibility of its further adaptation to the domestic practice of organization, management and regulation of tourism in Ukraine. Conclusions. It was shown that the tourism policy of all the mentioned countries, regardless of the chosen model of state regulation, is aimed at strengthening the tourism economy and increasing the economic efficiency of this branch of the national economic complex. And the final positive result of such a policy largely depends on the effectiveness of management decisions and the authorities’ interest in their further implementation for the sustainable development of the tourism sector.