The relevance of the study lies in the fact that pluralism, dialogism, and a new model of political communication have forced a change in the way power communicates with society. Nudity, formulaic newspeak has been replaced by expressive texts subordinated to the function of persuasion. Nevertheless, there are many publications in the scientific literature describing the shortcomings of contemporary English-language political messages. Political discourse has been accused of vulgarity, banality, and arbitrary presentation of reality, bias, use of templates and stereotypes, excessive aggressiveness and incorrectness. There are various forms of public discourse characteristic of democracy, which are characterised by certain constant features. Political discourse has its characteristics. Each political environment develops certain kinds of communication under the influence of relevant experiences. Discourse is one of those concepts in the social sciences characterised by exceptional terminological confusion. This is because it is an area of interest of different methodological sciences. Based on English-language studies of the phenomenon, the term is also the result of a clash of linguistic traditions with a more recent English-language understanding. Discourse analysis becomes an attempt to remedy the shortcomings of the linguistic and cognitive aspects, consisting in studying language in isolation from practical human experience and trying to find internal structures and dependencies in a language only in a theoretical dimension, on imagined examples. Its axioms include language as a holistic system integrated with the speaker's knowledge of the world and society. This system has to be described in linguistic, cognitive, and social terms, together with the conditions in which the speaker uses it during the discourse. The practical significance lies in identifying the linguistic and cognitive features of English-language political discourse.

The article deals with the model of formation of foreign-language professional communicative competence of intending translators. The given research defines the object as the process of formation of foreign-language professional-communicative competence of intending translators with the use of multimedia technologies, and its subject is the pedagogical means aimed at creating an effective process of formation of foreign language professional-communicative competence of future translators using multimedia technologies. It is noted that the construction of the model is effective, and it consists of three blocks: target, content-operation and result. The target block contains the purpose and objectives of the educational process. The main tasks are the formation of language and speech, as well as linguistic and sociocultural, strategic and discursive, professional components. Content-operation presents principles, methods and means of teaching during the formation of foreign language professional communicative competence of future translators with the use of multimedia technologies. The principles can be characterized as both general didactic (scientific, systematic and consistent, activity, consciousness, accessibility) and specific (interaction between subjects, professional focus, communicative orientation, individualization, productivity, authenticity). Selected forms of study are classroom activities (lectures, practical classes, seminars, group, team, frontal work), extracurricular activities (project-group, media work), distance activities (synchronous practical classes, asynchronous online tasks). Teaching methods are cooperative learning, collective group learning, situational modeling learning. Effective means include a training set of exercises using multimedia teaching methods, multimedia tools, remote online platforms (Moodle, GoogleMeet, StudyMo, Edmodo), dictionaries, encyclopedic guidelines, online services (MentiMetre, Kahoot). Result block includes criteria for the level of formation of foreign language professional communicative competence of future translators with the use of multimedia technologies. Acquisition by future translators of language and speech, linguistic and sociocultural, strategic and discursive, professional components will testify to the awareness of the relevant areas and the achievement of the goal. All blocks are interconnected.

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The article under discussion has focused on the peculiarities the conceptual metaphor usage in the speeches of the 45th and current president of the United States Donald Trump. The topicality of the investigation is predetermined by the steady increase of professional interest of political discourse participants, mass media in particular, in the choice of effective instruments of political and ideological relations coverage with a simultaneous public request for quality of the politically directed content. The differentiation of political metaphor features and its functions in publicistic discourse is essential for the exploration of efficient linguistic means of impact on the political mediatext audience. Grounding on the empiric material analysis (leading English-language mass media) the linguistic factors of the leader of a democratic country political image formation have been considered. The characteristics of the use of metaphor as a multilingual means of a politician mass media image formation based on the contemporary mass media have been outlined. The article suggests a complex study of the use of political metaphor in the texts of English-language mass media with the emphasis on the leading tendencies of the political utterance metaphorization within the framework of the contemporary political discourse. The major types of conceptual metaphor, facilitating the political image formation, have been studied.