The relevance of the study lies in the fact that pluralism, dialogism, and a new model of political communication have forced a change in the way power communicates with society. Nudity, formulaic newspeak has been replaced by expressive texts subordinated to the function of persuasion. Nevertheless, there are many publications in the scientific literature describing the shortcomings of contemporary English-language political messages. Political discourse has been accused of vulgarity, banality, and arbitrary presentation of reality, bias, use of templates and stereotypes, excessive aggressiveness and incorrectness. There are various forms of public discourse characteristic of democracy, which are characterised by certain constant features. Political discourse has its characteristics. Each political environment develops certain kinds of communication under the influence of relevant experiences. Discourse is one of those concepts in the social sciences characterised by exceptional terminological confusion. This is because it is an area of interest of different methodological sciences. Based on English-language studies of the phenomenon, the term is also the result of a clash of linguistic traditions with a more recent English-language understanding. Discourse analysis becomes an attempt to remedy the shortcomings of the linguistic and cognitive aspects, consisting in studying language in isolation from practical human experience and trying to find internal structures and dependencies in a language only in a theoretical dimension, on imagined examples. Its axioms include language as a holistic system integrated with the speaker's knowledge of the world and society. This system has to be described in linguistic, cognitive, and social terms, together with the conditions in which the speaker uses it during the discourse. The practical significance lies in identifying the linguistic and cognitive features of English-language political discourse.

This article deals with the theoretical basis of cognitive research of the language policy concept. Corpus and experimental methods of the concept have been analyzed. The concept language policy is an object of different discourses, so as a language phenomenon it deals with the text taken into account the frequency of use, establishing a list of words related to this concept to establish the features of understanding the phenomenon of language policy by native speakers. The experimental techniques, namely, an associative experiment, the method of subjective definitions have been used. The corpus research methods have been applied to clarify the obtained results. Corpus-based and corpus-driven approaches to understand the concept have been analyzed. Some experimental methods have been used to study the content of the concept and its features. Such techniques allow obtaining information about the perception and interpretation of the concept under study by human consciousness. The study consists in the maximum coverage of the methods of analysis of the concept language policy. The theoretical component of the study of the concept language policy is analyzed. The aim of the article is to identify the necessity and possibility of combining several methods of studying the concept within the framework of linguocognitive analysis. To meet this aim, it is necessary to define the following objectives: 1) to describe the approaches to the corpus and experimental methods; 2) to point out the essence of corpus analyses; 3) to corpus analyses to identify the peculiarities of the concept`s content.

The article deals with the model of formation of foreign-language professional communicative competence of intending translators. The given research defines the object as the process of formation of foreign-language professional-communicative competence of intending translators with the use of multimedia technologies, and its subject is the pedagogical means aimed at creating an effective process of formation of foreign language professional-communicative competence of future translators using multimedia technologies. It is noted that the construction of the model is effective, and it consists of three blocks: target, content-operation and result. The target block contains the purpose and objectives of the educational process. The main tasks are the formation of language and speech, as well as linguistic and sociocultural, strategic and discursive, professional components. Content-operation presents principles, methods and means of teaching during the formation of foreign language professional communicative competence of future translators with the use of multimedia technologies. The principles can be characterized as both general didactic (scientific, systematic and consistent, activity, consciousness, accessibility) and specific (interaction between subjects, professional focus, communicative orientation, individualization, productivity, authenticity). Selected forms of study are classroom activities (lectures, practical classes, seminars, group, team, frontal work), extracurricular activities (project-group, media work), distance activities (synchronous practical classes, asynchronous online tasks). Teaching methods are cooperative learning, collective group learning, situational modeling learning. Effective means include a training set of exercises using multimedia teaching methods, multimedia tools, remote online platforms (Moodle, GoogleMeet, StudyMo, Edmodo), dictionaries, encyclopedic guidelines, online services (MentiMetre, Kahoot). Result block includes criteria for the level of formation of foreign language professional communicative competence of future translators with the use of multimedia technologies. Acquisition by future translators of language and speech, linguistic and sociocultural, strategic and discursive, professional components will testify to the awareness of the relevant areas and the achievement of the goal. All blocks are interconnected.

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The article under consideration focuses on the study of the poetic heritage by one of the prominent representatives of the English literary tradition of the XVIIth century, a leading Cavalier-poet Thomas Carew with special emphasis on the stylistic peculiarity of his erotic discourse. Being restricted by the social norms and behavioral patterns of the court poet still found his own manner of seduction which won him a reputation of the wit of his time and a real libertine. In order to make a sexual appeal less overt the narrator using his erudition and sense of humor tries to demonstrate the naturalness of sexual intercourse, depicting the pleasures of flesh as an integral constituent of the circle of life, the law of Nature. Seducing a lady the narrator appears to contradict the Platonic tradition, being quite tough and stating that courting and complimenting a Lady in a traditional knight manner does not make any sense and a man should not feel inferior to a woman, instead threatening her that her beauty is not for long and thus the lovers are to use their time following the motto of the epoch “carpe diem”. Even the biblical allusions are to prove the naturalness of sexuality being only the frightening background for the lovers who follow their instincts and thus find their own paradise.