Topicality of modeling information transparency is determined by the influence it has on the effectiveness of management decisions made by an economic entity in the context of uncertainty and information asymmetry. It has been found that information transparency is a poorly structured category which acts as a qualitative characteristic of information and at certain levels forms an additional spectrum of properties of the information that has been adequately perceived or processed. As a result of structuring knowledge about the factor environment, a cognitive model of information transparency was constructed in the form of a weighted digraph. Structural analysis of the cognitive model made it possible to evaluate the classes of factors, identify their limited relations, establish the centrality of the roles of information transparency and information and communication security in the system built and evaluate their importance when modeling the situation self-development. Information visibility has been found to have the strongest impact on the system. Taking into account different initial weights of the key factorsinformation transparency and information and communication securitythe study substantiates the strategic ways for economic entities to achieve their goals in the context of uncertainty and information asymmetry, which allows us to use this approach as a tool for strategic management in the information environment.

Constantly increasing the level of competition requires manufacturers of goods and services to individualize their products. Considering this factor, the brand takes on a new level of perception, a level of the strategic asset of the company, which allows evaluating the value of the company. With the pursuit of competitiveness and modernity, domestic companies have only in the last few years begun to view the brand as an integral part of their business, capable of generating additional profits at the expense of increased consumer loyalty. However, there are currently no standard methods for evaluating brand value, and there are some disadvantages to applying them. The article deals with modern research methods of the Interbrand and V-RATIO brand. It is revealed that the results of the calculations by different methods differ depending on the set goal: long-term or short-term costs. 19 brand evaluation criteria are considered. We propose our conceptual model of brand value estimation based on a closed system of factor analysis and modeling. The impact of the criteria on the choice of alternatives for choosing brand value strategies is suggested to be found by the Saati hierarchy analysis method. To enhance the adaptive properties of the selected criteria, it is proposed to use the mechanism of alternative strategies for increasing brand value by incorporating the Kohonen neural network process algorithm. The structure of hierarchies of influence of defined criteria on the brand development scenarios was constructed. Calculations were made by the method of analysis of hierarchies in the author's developed system, and it was found that having the resources to increase only one criterion of brand development would be the best development of leadership or internationality of the company. Based on the calculations neural network in the MATLAB, it was found that enterprise, which was researched, needed to pay attention to advertising costs or to increase brand value.

We analyzed over 3,000 anonymous surveys of interns who studied the Emergency medicine course this year and 10 years ago. We were studying their psychological features and social behavior in ten-year dynamics. The main characteristics of representatives of generation Y in medicine were determined. Representatives of this generation need an individual personal approach, which would allow transforming the downsides of mosaic thinking, features of behavior and attitude to the educational process, modern passion for gadgets and manner of communication into positive qualities.

The purpose of the article is to determine the indicators of socio-economic status that affect the quality of life of the population of Ukraine. Four groups of factors of the socio-economic situation of Ukrainian households were selected: economic status (eleven factors), education (five), health (three), and population (three). The dynamics of these indicators of the socio-economic situation of Ukraine are studied. Based on the analysis, there has been a rapid decline in population due to low birth rates, high mortality, and migration, and, as a result, a decrease in the number of students in both schools and higher education institutions; rising unemployment, declining food consumption, but during the study period there was a decrease in pollutant emissions in Ukraine. Based on the analysis, the cognitive model of the quality of life of the population is formed. Further research is aimed at the static and dynamic analysis of the cognitive model.

Обновленные принципы обучения врачей-интернов разных специальностей по модулю «Неотложные состояния» Резюме. Подготовка врачей-интернов различных специальностей к лицензионному экзамену «Крок-3» является важной проблемой современного последипломного образования. С целью оптимизации этого процесса пересмотрен и обновлен ряд педагогических принципов. Внедрение этих принципов в учебный процесс позволило значительно улучшить результаты лицензионного экзамена.