The United Nations 2030 Agenda and its Sustainable Development Goals pose new challenges for Ukrainian businesses, which need to adapt their operations and strategies to the requirements of the SDGs. The purpose of this paper is to highlight the role of economic challenges and business opportunities of the SDGs for the Ukrainian economy. In particular, it assesses whether the SDGs can realistically be achieved after the COVID-19 pandemic and the war with the Russian Federation. Methodology. More generally, the framework allows to assess the macroeconomic coherence with the development strategies of Ukraine. The basic trends of the SDGs for Ukraine are summarized, and the estimation model of the progress in achieving the SDGs is carried out. The impact of the COVID-19 pandemic on the economy of Ukraine is studied. Results. The results show that the economic challenges after the COVID-19 pandemic and the war include ethical, social, financial, and legal aspects that meet the requirements of sustainable development, which is a very high priority for the community in Ukraine. Practical implications. A comparative analysis of the activity of Ukrainian enterprises during quarantine is made on the basis of research data and those for official statistics. Value/originality. According to this study, Ukraine will need 5-7 years to regain the potential lost during the COVID-19 pandemic and the war. The actions of the government and the National Bank of Ukraine continue to support the economic mitigation of the negative effects of the war. The research is based on the economic issues that show how the SDGs can be achieved in the country under different policy scenarios, including modernization of production, development of innovation, increasing export potential, and support from the international community, especially the EU and the US. The assessment of the progress in the implementation of the SDGs in Ukraine showed their significant indicators, such as: The share of exports of goods whose production uses technologies of high and medium-high level in the total exports of goods; Ukraine's position as assessed by the Global Innovation Index; the increase in employment; the creation of institutional and financial capacities for self-realization of the potential of the economically active population and the development of the creative economy; Development of high-quality, reliable, sustainable and accessible infrastructure based on the use of innovative technologies, including environmentally friendly means of transport; ensuring the development of sustainable food production systems that contribute to the preservation of ecosystems and the gradual improvement of the quality of land and soil, primarily through innovative technologies; doubling agricultural productivity, primarily through innovative technologies; mobilization of additional financial resources through the promotion of foreign and domestic investment. Other SDGs showed low improvement and likelihood.

The article analyzes the existing concepts of intercultural communication, considers approaches to the study of reflection to determine it as a mechanism for increasing the effectiveness of intercultural reflection communications. Intercultural communication in the conditions of the information unity of mankind is based on the fact that, firstly, the communicative paradigm is being formed today in the conditions of the post-industrial and information society, in the context of which mass media and information and communication technologies represent the most important side of civilization. The article presents an aspect of the study, the initial hypothesis of which is the assumption that the effectiveness of communication is due to sanogenic reflection. The theoretical study of the problem showed that the following aspects of the study of reflection were determined in science and practice: reflection is studied in the aspect of studying the principles of organization and development of the human psyche, its highest form - self-knowledge.

In our study, we will talk about how training differs from a traditional foreign language class in higher education institutions and whether it is possible to completely replace pairs of English for Specific Purposes (hereinafter ESP) with trainings. We need to figure out whether trainings are needed in the standard educational process, or whether it is better to carry them out to extracurricular practice. What skills should a teacher possess in order to prepare an ESP training so that it differs from a traditional class. We will consider the concept of «training» as an alternative to practical lessons in the classroom or as a supplement to the basic program of the ESP curriculum. The relevance of our work is revealed through the emphasis on the importance of improving foreign language courses at universities by integrating practical classes, where sufficient attention will be paid to the development of soft skills of the future specialists. Such parameters as innovativeness, game methods, emotionality and creativity during learning will help to understand how to most effectively influence the procedure of the lesson for the best assimilation of the material by students. But the main parameter that we have to consider will be the improvement of the practical knowledge of ESP teachers for their further application in order to advance the soft skills of students of higher educational institutions. The object of our research is the concept of «training» as an alternative or supplement to traditional ESP classes at universities. The subject of our work is the improvement of teachers' practical knowledge for their further application in English classes for Specific Purposes. As a goal, we determine the study of relevance and effectiveness of ESP trainings as an appropriate and productive method of developing soft skills among students of higher educational institutions.