The goal of research – signification of influence of the genotype of rootstock varieties on the vegetative and reproductive characteristic of the Purple early (Fioletoviy ranniy) grafted grape variety during adaptation in the field. Observations of research was made with using rootstock varieties - PP 101-14, Kober 5BB, Vierul-3. The influence of the rootstock genotype was introduced on the basis of by the survival rate of bushes, plant growth characteristics of the Purple early (Fioletoviy ranniy) variety, and uvological properties. The least death of bushes was found by usage the rootstock Vierul -3. Was revealed influence of the rootstock genotype on the vegetative measures of the grafted variety. The genotype of the Vierul - 3 rootstock variety was materially affected the leaf-area and leaf-area duration of the bush. Was found that influence of rootstock on the reproductive properties of graft - rootstock combinations. Grafting on the rootstock Cober 5BB foster the increase slightly of yield per Bush. Uvology indicators point at a positive effects of rootstock Vierul-3 on the weight of cluster and berries, the size of cluster and berries, the structure and form of the cluster and total sugars. On-farm research of agrocenosis, is advisable to graft the rootstock Vierul-3 for Fioletoviy ranniy variety.

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Рассматриваются современные подходы к созданию условий безопасной информационной медиасреды для организации детского чтения, а также культурные практики информационного поиска книги. Излагаются результаты исследования информационной культуры родителей, их умений ориентироваться в информации о детской книге в Интернете. Поднимается проблема медиабезопасностив сфере чтения книг, адресованных аудитории, не обладающей читательским опытом и сложившейся системой знаний о мире. В новых условиях открытого общества важно сохранение традиционных семейных ценностей и обеспечение психологической безопасности читателей.

The article is devoted to the identification and pragmastilistic characterization of the means of evaluating the interpretation of works of modern fiction by the authors of reviews and articles presented in the media content of the electronic literary magazine “Literratura” under the heading “Criticism” over the past three years. The purpose of the study is to analyze the evaluative judgments of critics based on a pragmaesthetic approach to discourse, i. e. taking into account the pragmatic attitude of the addressee of speech. Under the influence of the chosen role of the subject of critical discourse (“analyst” or “reader”), it can be dominated either by style standards objectified in line with the canonical genre of the review, or by subjective-evaluative ways of conceptualizing the reviewed work. It is established that modern professional media criticism is distinguished by intellectualized forms of evaluation, which manifest themselves in intertextuality, sensual metaphors and periphrases. In this case, the transfer of the critic’s attitude to the reviewed work is mainly implicit. The fact of the influence of “new Russian prose” on the style of the reviewer’s narration, which often imitates the author’s manner of creating a “second reality” and has pragmaesthetic effect, is revealed. The important feature of critical discourse, which brings it closer to blogistics in the case of choosing the position of the “reader”, is the transfer of the reader’s reflection of the subject of evaluation, acting in egocentric plane and not hiding subjectivism. At the level of verbal representation of the assessment, we can talk about the interaction of scientific, literary, artistic and colloquial discourses, about decrease in the stylistic register during irony, as well as due to professional jargonisms and colloquial forms that increase the degree of emotionality of critical media discourse.