The article presents the indicators of managing modern business sustainability, based on the relevant innovative factor of its conduct at the current stage of management evolution. The choice of indicators is based on the postulates of the school of management science, which are most significantly manifested in the system of economic relations, including the commercial sector of the economy, and, accordingly, such resulting and factor indicators as changes in income and expenses, direct (direct) and indirect - a given (indirect) ratio of income and profit to process costs for the development, implementation, and application of innovations by entrepreneurs for the implementation of commercial projects. These relationships between changes in income and expenses were plotted through a combination of their various types (additive, multiplicative, multiple), which help to identify the degree of influence of each factor indicator (element of process costs) on the resulting indicators and take measures to maximize the result and minimize such costs using the computational-constructive method in its interaction with individual elements of mathematical analysis. The material is useful for entrepreneurs regardless of their commercial interests and organizational mechanism of economic management, for educational and scientific institutions and their students in economic and management programs, specialties, and profiles.

The article is devoted to the author’s approach to the formation of management indicators of market sustainability of modern business. The approach is focused on the classical understanding of the market mechanism, which has its own patterns at the current stage of management development, characterized by the high importance of social and ethical marketing, a set of technological costs in the field of production, sales, product promotion and beneficial impact to all community groups. In the course of the study, the resulting and factor indicators were considered: change in income and expenses, direct and indirect ratio of income and profit to process costs for production, sales of products, expenses for corporate social responsibility (strengthening of social well-being as a result of ongoing business activities). These relation-ships between changes in income and expenses were plotted through a combination of their various types (additive, multiplicative, multiple), which help to identify the degree of influence of each factor indicator (element of process costs for marketing activities) on the resulting indicators and take measures to maximize the result and minimize such costs using the computational-constructive method in its interaction with individual elements of mathematical analysis. The material is useful for entrepreneurs of all spheres and branches of activity, people employed in educational and scientific institutions, specializing in economic and management re-search and disciplines, and their students.

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