Experimental studies of choice behavior document distinct, and sometimes contradictory, deviations from maximization. For example, people tend to overweight rare events in oneshot decisions under risk, and to exhibit the opposite bias when they rely on past experience.The common explanations of these results assume that the contradicting anomalies reflect situation-specific processes that involve the weighting of subjective values and the use of simple heuristics. The current paper analyzes 14 choice anomalies that have been described by different models, including the Allais, St. Petersburg, and Ellsberg paradoxes, and the reflection effect. Next, it uses a choice prediction competition methodology to clarify the interaction between the different anomalies. It focuses on decisions under risk (known payoff distributions) and under ambiguity (unknown probabilities), with and without feedback concerning the outcomes of past choices. The results demonstrate that it is not necessary to assume situation-specific processes. The distinct anomalies can be captured by assuming high sensitivity to the expected return and four additional tendencies: pessimism, bias toward equal weighting, sensitivity to payoff sign, and an effort to minimize the probability of immediate regret. Importantly, feedback increases sensitivity to probability of regret. Simple abstractions of these assumptions, variants of the model Best Estimate And Sampling Tools (BEAST), allow surprisingly accurate ex ante predictions of behavior. Unlike the popular models, BEAST does not assume subjective weighting functions or cognitive shortcuts.Rather, it assumes the use of sampling tools and reliance on small samples, in addition to the estimation of the expected values.
Many behavioral phenomena, including underweighting of rare events and probability matching, can be the product of a tendency to rely on small samples of experiences. Why would small samples be used, and which experiences are likely to be included in these samples? Previous studies suggest that a cognitively efficient reliance on the most recent experiences can be very effective. We explore a very different and more cognitively demanding process explaining the tendency to rely on small samples: exploitation of environmental regularities. The first part of our study shows that across wide classes of dynamic binary choice environments, focusing only on experiences that followed the same sequence of outcomes preceding the current task is more effective than focusing on the most recent experiences. The second part of our study examines the psychological significance of these sequence-based rules. It shows that these tractable rules reproduce well-known indications of sensitivity to sequences and predict a nontrivial wavy recency effect of rare events. Analysis of published data supports this wavy recency prediction, but suggests an even wavier effect than these sequence-based rules predict. This pattern, and the main behavioral phenomena documented in basic decisions from experience and probability learning tasks, can be captured with a similarity-based model assuming that people follow sequences of outcomes most of the time but sometimes respond to trends. We conclude with theoretical notes on similarity-based learning.
The impact of pandemics is magnified by the coexistence of two contradicting reactions to rare dire risks: panic and the 'it won't happen to me' effect that hastens spread of the disease. We review research that clarifies the conditions that trigger the two biases, and we highlight the potential of gentle rule enforcement policies that can address these problematic conditions.
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