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Entrepreneurship is the basis of the production network, and thus a key to territorial development. In this line, entrepreneurial intention has been pointed out as an indicator of latent entrepreneurship. In this article, the entrepreneurial intention of university students is studied from a configurational approach, allowing the study of the combined effect of corruption perception, corruption normalization, gender, university career area, and family entrepreneurial background to explain high levels of entrepreneurial intention. The model was tested with the fsQCA methodology according to two samples of students grouped according to their household income (medium and high level: N = 180; low level: N = 200). Stress tests were run to confirm the robustness of the results. This study highlights the negative impact produced by corruption among university students’ entrepreneurial intention. Furthermore, the importance of family entrepreneurial background for specific archetypes like female, STEM, and low household income students is pointed out, as well as the importance of implementing education programs for entrepreneurship in higher education, and more specifically in STEM areas. Policies focused on facilitating the access to financial resources for female students and low household income students, and specific programs to foster female entrepreneurship, are also recommended.

This research was carried out to develop and validate a measurement scale to determine internal stakeholders’ perceptions of university brand capital by internal stakeholders. To this end, the main contributions in the literature related to the study of brand capital and its application in the educational sector were analysed, identifying which variables determine brand capital in this sector. Once a suitable model was established, an empirical study was realised using a sample of 303 valid responses from lecturers at two Spanish universities (one public and one private). In order to validate the proposed construct, the partial least squares method (PLS) has been applied. The results obtained show the significance of all the variables, while laying the foundation for university managers to develop marketing strategies adapted to maximize the building of educational brand capital.

PurposeOpportunity-driven entrepreneurship (ODEs) is a key to economic development. Consequently, the emigration of potential ODEs constitutes a barrier to the development of the country of origin. Thus, this study examines how the combined effect of subjective insecurity, corruption perception, subjective norm towards emigration, socioeconomic level and the entrepreneurial intention of potentially opportunity-driven university students can affect their propensity to emigrate.Design/methodology/approachA sample of students (N = 354) from the Technological University of the State of Zacatecas is surveyed, and a causal model based on the fuzzy set qualitative comparative analysis (fsQCA) configuration methodology is proposed.FindingsThe results suggest that future graduates are more likely to emigrate when their corruption and/or insecurity perceptions are high. In addition, the subjective norm is decisive when taking the decision to emigrate. Finally, in the specific cases of individuals with the highest entrepreneurial intentions as well, their perceptions of corruption and insecurity have a great influence.Originality/valueThis study addresses, from a cognitive point of view, the effect on ODEs of phenomena that are strongly prevalent in Mexico, such as citizen insecurity, corruption, poverty and the migratory tradition.

Abstract:The training of human resources is crucial for the economic and social development of territories that are striving to become knowledge-based economies. Although the number of student enrolments in El Salvador has increased in recent years, some elements of the higher education system have hindered the country's development from this approach. El Salvador's population is generally poorly qualified and particularly poorly specialized. In addition, El Salvador has a low-quality higher education system, which employs poorly qualified teaching staff with outdated methods and syllabuses. The lack of pertinence of the higher education system in El Salvador is reflected in the conflict between the country's education and labour systems. This conflict has especially negative effects on younger generations' social mobility. To remedy this situation, this research presents proposals to improve the higher education system's pertinence and to implement a compulsory entrepreneurship education module across all areas of higher education.