Current demographic and economic conditions in individual countries lead to a significant increase in competition in the labour market. Every employer from all economic sectors wants to have competent and talented human resources and the fight for such employees becomes still harder. To attract and retain the best employees, it is necessary for the companies to build up a good employer brand that may appeal to talented employees. The article provides a picture of the current situation in employer branding in the agricultural, forestry, and fishing sectors in the Czech Republic and deals with the ways of its improvement. The investigation was conducted by means of a questionnaire survey covering 108 participating companies, and the methods of analysis, synthesis, deduction, and induction. The results have shown that the majority of agricultural companies (75.9%) perceive knowledge continuity management as a trend that contributes to good employer branding. The major benefits arising from the encouragement of employer branding in agricultural companies include acquisition of new talented human resources (57.4%) and retention of key employees (56.4%).

., Kucirkova L., Jarkovska M. (2017): Employer branding in the agricultural sector: making a company attractive for the potential employees. Agric. Econ. -Czech, 63: 217-227. Abstract:Th e specifi city of the agricultural sector (seasonality, the methods of obtaining human resources and so on) aff ects the situation in the labour market. Th e demand of agriculture companies for qualifi ed workers is relatively high; unfortunately, people still prefer to work in the related or other fi elds where they have more suitable work conditions related. Building the brand of the employer, improving the awareness of the public and increasing the loyalty of the present employees can raise the off er of vacancies and obtain new qualifi ed employees. Th e aim of the paper is to identify the benefi ts of human resource branding in businesses arising therefrom. A partial aim is to identify the present key managerial challenges of agriculture businesses. In the work, the data collected from a questionnaire survey (n = 108) were used together with the information from the Czech Statistical Offi ce, in the opinion of which the labour market in the agricultural sector does not exhibit a positive trend. As a part of the evaluation, a factor analysis was carried out identifying three categories of benefi ts (the stabilisation of workers, organisational processes, and other benefi ts) crucial for the employer branding in agriculture.

Minimum wage remained unchanged for many years. Politicians and even a large part of the business sector could not agree with previously spoken rule that raising the minimum wage has a negative impact on the overall unemployment rate of the country. The article therefore initially concentrated on the development of the minimum wage in the Czech Republic, its comparison with other European Union member states and tries to fi nd the answer by empirical methods whether the raising of the minimum wage in the Czech Republic has a really economic impact on the unemployment in this country.