Malaval. Philippe.[Strategie et gestion de la marque industrielle. English] Strategy and management of industrial brands: business to business products and services 1 by Philippe Malaval with the collaboration of Christophe Benaroya. p.cm. Translation of: Strategie et gestion de la marque industrielle.Inclludes bib1iographica1 references and index.

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The organizations which control air transport 2. The marketing approach 2.1 The rise of marketing 2.2 The two facets of marketing 2.3 An essential part of companies and organizations 2.4 A set of methods with wide-ranging applications 3. The role of marketing in the aeronautics and space industry 14 3.1 The growing importance of marketing in the aeronautics and space sector 3.2 Different types of marketing 3.3 Marketing in the aeronautics and space supply chain 3.4 Recent marketing trends in aeronautics