The article presents the results of a study based on the data of an all-Russian sociological survey of the population. 2444 people over 60 years old were interviewed throughout Russia. Based on the obtained data, an assessment was made of the relationship between physical activity and self-assessment of the level of health, the duration of the illness per year, and the conduct of a healthy lifestyle. It was revealed that at a statistically significant level, elderly people who go in for sports assess themselves as healthier than those who do not play sports and lead a less active lifestyle, it was revealed that healthier and less often sick elderly people are more active in sports.

The digital educational process is designed to facilitate communication in society associated with the growth of knowledge. In the context of a pandemic, the processes have transformed, but, despite this, the attitude towards technology has not changed. The present article attempts to analyze the digital educational and educational services in a consumer society. Moreover, the article also examines various proposals of Russian universities regarding the digital educational environment and the assessment of users of educational services. To meet that aim, the methods and measures of active observation, alternatives, active-learning, problem-analysis method, method of annotation, and selective observation are utilized. Based on the results, the human mind requires development constantly - this phenomenon forms the demand for education. Educational services, in this case, are exclusive because being locked up in their apartment, a person finds a way out in the information environment.

The modern concept of a consumer society is characterized by many factors that determine the ratio of the consumer and the service provider. Educational services are consumed personally by the learner, society, and the state. Accordingly, the quality rating should be consolidated from all customer ratings at first glance. But this approach has many pitfalls. So, the relevance of this topic is due to the constantly changing conditions of consumption of educational services. The object of the research is the assessment of the quality of educational services. The method of posing problems is utilized to meet the aim of the study. Based on the results, it can be concluded that in spite of similar forms of assessing the quality of education, in different countries, the assessed criteria are different, which allows us to conclude about the importance and divergences of formulating requests for the needs of society.

The article reveals the theoretical aspect of the formation of prerequisites for improving the quality of education, approaches, methods, and criteria for assessing the quality of educational services. In preparing the article were used Russian and foreign scientific publications, international ratings of educational organizations. The analysis of the assessment of the quality of educational services in foreign countries allowed systematically considering the process of reforming the educational sphere, considering the needs of society and the requirements of state standards, identify urgent methodological problems and formulate proposals that determine the practical significance of the study. The article highlights the patterns of the potential development of students, touches on the issues of assessing the quality of educational services through state accreditation, audit, statistical reporting, and standardization of the quality of educational services. The article reveals methods to evaluate the quality of educational services used in Russia and abroad.

The modern concept of a consumer society is characterized by many factors that determine the ratio of the consumer and the service provider. Educational services are consumed personally by the learner, society, and the state. Accordingly, the quality rating should be consolidated from all customer ratings at first glance. But this approach has many pitfalls. So, the relevance of this topic is due to the constantly changing conditions of consumption of educational services. The object of the research is the assessment of the quality of educational services. The method of posing problems is utilized to meet the aim of the study. Based on the results, it can be concluded that in spite of similar forms of assessing the quality of education, in different countries, the assessed criteria are different, which allows us to conclude about the importance and divergences of formulating requests for the needs of society.