This study aims to examine the right marketing mix strategy to increase tour packages on the island of Serangan, Bali which can be a benchmark in the development of tour packages in other potential tourist destinations area. Mix method (qualitative and quantitative) research, sampling of data used by random sampling. All variables (product, price, place or distribution channel, promotion) in the study were written in the IE matrix and analyzed using SWOT analysis, EFAS, and IFAS tables. Based on SWOT analysis can be explained that (1) Strengths Opportunities strategy is made by taking advantage of existing opportunities by optimizing internal strengths, maintaining the original strategy that has been implemented, and improving the conditions that have been achieved. (2) Strengths Threats strategy was made with the internal strengths of the Turtle Conservation and Education Center and overcoming existing external threats. (3) Weaknesses Opportunities strategy is implemented based on exploiting existing opportunities by minimizing internal weaknesses owned by the Turtle Conservation and Education Center on Serangan Island. (4) Weakness Threats strategy is based on business activities to minimize existing weaknesses and avoid external threats. The position of the SWOT quadrant is based on the x quadrant axis which is located at point 3.18 and the y quadrant axis is located at point 2.42, placed in Quadrant 1 so that it can be categorized as an aggressive support strategy. The growth strategy is designed to achieve growth in sales, assets, profits, or a combination of both. This can be achieved by lowering prices, developing new products, increasing product or service quality, or increasing access to a wider market. That strategy can be applied in other potential tourist destination areas.

Community Based Tourism (CBT) is a tourism activity, a community that is owned and operated, and is managed or coordinated at the community level that contributes to community welfare through sustained livelihood support and protects socio-cultural traditions and resources valuable natural and cultural heritage. The analysis was conducted to analyse the results of interviews with local communities and Monkey Forest’s management regarding the management of tourist attraction based on community. Data is presented in the form of a description to see the community based tourism in managing Monkey Forest. This qualitative study aims to analyze the community in managing tourism attraction of Mandala Wisata Wanara Ubud (Monkey Forest) through community based tourism.

In order to restore the tourism sector in Sayan village, the local government coordinates with the community and other stakeholders at the village level, by carrying out activities/ programs that support tourism such as: village object development, building supporting facilities, fostering/providing counseling and training to the community and organize events, to restore the level of tourist visits to the Sayan village. The closest activity that is planned to be held by the Sayan tourist village to increase the level of tourist visits to its tourist village is the holding of a cultural festival event. Seeing the need for developing the quality of human resources needed by the Sayan tourism village in planning and packaging the cultural festival event that will soon be held, it is deemed necessary to carry out training with a focus on planning and packaging festival events for the Sayan village community which is carried out by the D4 Travel Business Management Study Program, Bali Tourism Polytechnic as a form of community service. The result of this training is a change in the understanding of the trainees in preparation for designing and organizing cultural festivals in the Sayan tourist village.

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The implementation of a humanistic approach in educational institutions could be guidance in balancing High Tech and High Touch. The humanistic approach is defined as a physical and spiritual activity to maximize the development process, as well as an effort to master the treasures of knowledge in a series of overall personality formations. This research is qualitative research that analyzes the application of the humanistic approach in the design of the Edu-Recreation concept at the Bali Tourism Polytechnic (Politeknik Pariwisata Bali) through the study of documents and other literature, and also observation and interview. The results of the research are proposed as input for developing existing designs so that they can have a more significant influence in improving the quality of education at the Bali Tourism Polytechnic. As the result, the Edu-Recreation concept design at the Bali Tourism Polytechnic has implemented values in the humanistic education approach, namely the development of the affective aspects of students and the freedom to develop self-potential.