Penelitian ini bertujuan untuk mengetahui perspektif wisatawan domestik terhadap kualitas pelayanan wisata arung jeram di Sungai Ayung, Bali, dan pengaruhnya terhadap tingkat kepuasan wisatawan. Variabel yang diukur dalam penelitian ini terdiri dari 23 indikator dari aspek pelayanan yang merupakan bagaian dari lima dimensi yaitu: bukti fisik (tangible), kehandalan (reliability), daya tanggap (responsiveness), jaminan (assurance), empati (empathy). Metode analisis data yang digunakan untuk mengetahui tingkat kepuasan wisatawan domestik dalam penelitian ini adalah Importance Performan Analysis (IPA) yang digambarkan dengan diagram kartesius. Hasil penelitian ini menggambarkan bahwa dari 23 indikator aspek pelayanan yang diuji ada 15 aspek pelayanan yang belum memenuhi harapan wisatawan atau wisatawan belum merasa puas dan 8 aspek pelayanan yang sudah memberikan nilai kepuasan bagi wisatawan domestik. Indikator yang belum memberikan nilai kepuasan perlu diberikan perhatian dan penanganan dari semua pihak berupa upaya-upaya yang perlu dilakukan untuk meningkatkan kualitas pelayanan sehingga kepuasan dapat tercapai.

This study aimed to determine how the implementation of integrated marketing communications at PT Citilink Indonesia Denpasar Branch Office as a low-cost airline in the new normal era. The research method used in this study is a qualitative descriptive method with data collection methods through observation, interviews, and documentation. The results of this study are based on five dimensions of integrated marketing communication, showing that 1) advertisements at the PT Citilink Denpasar Branch Office use the company's digital on-channels such as Instagram, Facebook, Twitter, and Youtube; 2) The company's direct & digital marketing is done through the website, mobile app & call center; 3) Sales promotions are channeled through social media and websites that offer promotions for free rapid tests, snacks & drinks, internet quota, round-trip tickets, and discounted stays; 4) Public relations is carried out through online media relations by providing positive news that helps maintain the company's brand image. 5) Personal Selling at the PT Citilink Indonesia Denpasar Branch Office is done through ticket sales counters at Ngurah Rai Airport. Keywords:     Customer Loyalty, Brand Image, Brand Trust

In order to restore the tourism sector in Sayan village, the local government coordinates with the community and other stakeholders at the village level, by carrying out activities/ programs that support tourism such as: village object development, building supporting facilities, fostering/providing counseling and training to the community and organize events, to restore the level of tourist visits to the Sayan village. The closest activity that is planned to be held by the Sayan tourist village to increase the level of tourist visits to its tourist village is the holding of a cultural festival event. Seeing the need for developing the quality of human resources needed by the Sayan tourism village in planning and packaging the cultural festival event that will soon be held, it is deemed necessary to carry out training with a focus on planning and packaging festival events for the Sayan village community which is carried out by the D4 Travel Business Management Study Program, Bali Tourism Polytechnic as a form of community service. The result of this training is a change in the understanding of the trainees in preparation for designing and organizing cultural festivals in the Sayan tourist village.

This study aims to examine the right marketing mix strategy to increase tour packages on the island of Serangan, Bali which can be a benchmark in the development of tour packages in other potential tourist destinations area. Mix method (qualitative and quantitative) research, sampling of data used by random sampling. All variables (product, price, place or distribution channel, promotion) in the study were written in the IE matrix and analyzed using SWOT analysis, EFAS, and IFAS tables. Based on SWOT analysis can be explained that (1) Strengths Opportunities strategy is made by taking advantage of existing opportunities by optimizing internal strengths, maintaining the original strategy that has been implemented, and improving the conditions that have been achieved. (2) Strengths Threats strategy was made with the internal strengths of the Turtle Conservation and Education Center and overcoming existing external threats. (3) Weaknesses Opportunities strategy is implemented based on exploiting existing opportunities by minimizing internal weaknesses owned by the Turtle Conservation and Education Center on Serangan Island. (4) Weakness Threats strategy is based on business activities to minimize existing weaknesses and avoid external threats. The position of the SWOT quadrant is based on the x quadrant axis which is located at point 3.18 and the y quadrant axis is located at point 2.42, placed in Quadrant 1 so that it can be categorized as an aggressive support strategy. The growth strategy is designed to achieve growth in sales, assets, profits, or a combination of both. This can be achieved by lowering prices, developing new products, increasing product or service quality, or increasing access to a wider market. That strategy can be applied in other potential tourist destination areas.

Kualitas pelayanan merupakan salah satu faktor yang penting dalam kepuasan pelanggan. Dalam penelitian ini menjelaskan seberapa besarkah pengaruh kualitas pelayanan yang diberikan oleh Tiket.com melalui sarana mobile application tersebut. Indikator yang digunakan untuk mengukur kualitas pelayanan ini menggunakan teori E-Servqual yang meliputi efesiensi, pemenuhan, ketersediaan sistem, dan privasi. Indikator tersebut digunakan untuk melihat seberapa besar pengaruh kualitas pelayanan pada mobile application Tiket.com pada kepuasan pelanggan pengguna pada wisatawan domestik di Bali. Selain teori E-Servqual penelitian ini menggunakan teori S-R (Stimulus and Respone). Penelitian ini menggunakan metode penelitian kuantitatif eksplanatif dengan teknik pengumpulan data yaitu penyebaran kuesioner kepada 100 responden wisatawan domestik di Bali, dengan teknik ccidental sampling yaitu memilih siapa saja yang kebetulan ditemukan menjadi sampel. Dan teknik analisis data dalam penelitian ini menggunakan teknik analisis regresi linier sederhana. Hasil penelitian ini menunjukkan bahwa nilai koefisien regresi dalam penelitian ini adalah y Y = 2,231 + 0,668X jumlah konstanta sebesar 2,231 dan koefisien variabel x sebesar 0,668. Sementara itu t hitung 21,395 lebih besar jika dibandingkan dengan t tabel sebesar 1, 98, dengan taraf signifikansi 0,000 lebih kecil dari 0, 05. Berdasarkan perhitungan statistik yang diperoleh, hipotesis untuk penelitian ini adalah ha ada pengaruh antara kualitas pelayanan (x) terhadap kepuasan pelanggan (y). Maka itu berarti ha diterima dan ho ditolak. Berdasarkan tabel "model ringkasan" menunjukkan bahwa nilai r 0,902 dan koefisien determinasi (r square) adalah 0,824 hasil dari koefisien korelasi korelasi 0,902 x 0,902. Gambar ini menunjukkan pemahaman bahwa kontribusi variabel kualitas layanan (x) terhadap kepuasan pelanggan (y) adalah 82,4%. Sedangkan sisanya sebesar 17,6% dipengaruhi oleh variabel lain yang tidak termasuk dalam penelitian ini.