In order to restore the tourism sector in Sayan village, the local government coordinates with the community and other stakeholders at the village level, by carrying out activities/ programs that support tourism such as: village object development, building supporting facilities, fostering/providing counseling and training to the community and organize events, to restore the level of tourist visits to the Sayan village. The closest activity that is planned to be held by the Sayan tourist village to increase the level of tourist visits to its tourist village is the holding of a cultural festival event. Seeing the need for developing the quality of human resources needed by the Sayan tourism village in planning and packaging the cultural festival event that will soon be held, it is deemed necessary to carry out training with a focus on planning and packaging festival events for the Sayan village community which is carried out by the D4 Travel Business Management Study Program, Bali Tourism Polytechnic as a form of community service. The result of this training is a change in the understanding of the trainees in preparation for designing and organizing cultural festivals in the Sayan tourist village.

This study aimed to investigate the effect of promotion and E-WOM on tourists’ intention to visit Denpasar and how the destination image as a mediating variable to increase the intention. Data were collected using a questionnaire to 104 respondents of foreign tourists who were in the province of Bali except for tourists who were in the city of Denpasar. The data were analysed using the Structure Equation Model (SEM) AMOS version 23. The results showed that, destination image had a significant effect on tourists' intention to visit. Promotion had no significant effect on intention to visit. E-WOM has no significant effect on intention to visit because. However, Promotion has a significant effect on visit intention through destination image with a Sobel test value of 3.214 as well as E-WOM has a significant effect on intention to visit through destination image with a Sobel test value of 2.840. It can be concluded that promotion and E-WOM are able to create a destination image, it will increase the Visiting Intention of tourists to Denpasar City.