Five Bali Aga (Old Balinese) tourist villages in Banjar District, North Bali, collaborated to promote their tourism potential through virtual tours two times during 2021 by bringing up different topics each time. This study analyses the process and the community involvement during implementation of virtual tour and also themes that were provided for the virtual tours. In collecting data, this qualitative study involved a literature review, participatory observation, and interviews. Data were analysed using marketing theory and community-based tourism theory. The analysis shows that Bali Aga tourist villages were very active in preparing attractions and conducting the virtual tours. This article contributes to our understanding that virtual tour as a new form of marketing communication in promoting tourist destination virtually. Moreover, virtual tours are not only for tourism promotion but are also useful for helping the community in maintaining their spirit to manage tourist attractions during the pandemic.
Lovina is one of tourist destination situated on the northern part of Bali Island. It lies in the marine area as Bali Golden Triangle Coral Reef line and belongs to the central zone of water conservation area in Buleleng Regency, Bali. The aim of this paper is to explore the impact of marine tourism development on the local community in Lovina area specifically in the aspect of social and culture with quantitative approach. The survey of 100 samples purposively assigned from local people who lived in Lovina. The result shows that the development of marine tourism in Lovina gives some positive impacts for the community in socio-cultural condition. Marine tourism development and activities do not affect any harmful changes to the condition of buildings in Lovina area. It increases the enthusiasm of the community to perform religious activities of Hindu.
This paper tries to seek answer on how foreign and domestic tourist visiting Labuan Bajo move inside the tourist destination. It is written based on a research result done by the student of Tourist Destination Study Program, of STP Nusa Dua Bali. This is a descriptive research with quantitative approach. Quantitative and qualitative data were collected through survey, observation, documentation and interview from primary source of data as well as from secondary source. The population from which the sample for this research derived were the international and domestic tourist visiting Labuan Bajo. Total sample of the research were 200, consist of 160 sample representing foreign tourist, and 40 sample representing domestic tourist. The sample determination method were purposive accidental method. Result of the research shows that there are differences between movements of foreign tourist and domestic tourist visiting Labuan Bajo. The difference were based the gate from where the tourist enter Labuan Bajo, the tourist destination visited before Labuan Bajo, their movement pattern, the tourist attraction they visited, and the tourist destination visited after Labuan Bajo.
Salah satu daya tarik wisata di Bali yaitu daya tarik wisata Jatiluwih yang terletak di kabupaten Tabanan, Bali terkena dampak wabah virus corona sedang kembali bangkit dengan menerapkan strategi pemasaran yang tepat agar wisatawan mau berkunjung kembali ke Jatiluwih. Tujuan dari penelitian ini untuk menganalisa tantangan yang dihadapi daya tarik wisata Jatiluwih dalam meningkatkan jumlah kunjungan wisatawan pada era new normal, menganalisa penerapan strategi pemasaran daya tarik wisata Jatiluwih pada era new normal, serta menentukan strategi pemasaran yang tepat melalui analisis SWOT dalam meningkatkan jumlah kunjungan wisatawan pada era new normal. Peneliti menggunakan deskriptif kualitatif sebagai desain penelitian untuk mengumpulkan data. Metode pengumpulan data dalam penelitian ini menggunakan wawancara, observasi, dan studi dokumentasi. Informan yang digunakan pada penelitian ini adalah karyawan manajemen operasional pengelolaan daya tarik wisata Jatiluwih. Hasil penelitian menunjukkan bahwa ditemukannya tantangan yang sedang dihadapi oleh DTW Jatiluwih dan menerapkan strategi pemasaran yang diterapkan pada masa era new normal. Hasil analisis SWOT yang paling efektif adalah strategi S-O yaitu: Jatiluwih merupakan warisan budaya dunia yang telah diakui UNESCO sehingga dapat menjadi peluang bagi DTW Jatiluwih untuk memasarkan produk yang dimiliki.
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