Cibiru is one of the sub-districts in the east of the city of Bandung and located at the foot of Mount Manglayang, has been blessed with various kinds of extraordinary natural, cultural and craft resources. Natural wealth in the form of hilly areas, agricultural plantations and abundant water resources. Some areas have also been arranged in such a way by the relevant parties from what were originally in the form of shrubs to green open spaces and beautiful gardens which can also be used for tourism activities. In addition, this sub-district also has the largest arts and culture group in the city of Bandung, which maintains many traditions and cultures that have been passed down from generation to generation and maintains the typical arts of West Java such as Silat, Benjang, Reak and so on. Tourism activities in Cibiru have not been managed properly because there is no legal management to carry out tourism activities. In addition to the absence of mapping and packaging of tourism potential that is owned so that it does not yet have a selling value that can provide economic benefits for the surrounding community. This service activity is carried out as part of an effort to help empower the community so that all tourism potential that is owned can provide great value for the community. The activities carried out are in the form of tourism management training and workshop activities to identify superior tourism potential so that a mapping of tourism potential is obtained as outlined in a tourist map as well as making simple tour packages that can be used as basic capital in marketing tourism potential

This study aims to determine the actual conditions (physical and non-physical) aspects of lake tourism development, to know the policy analysis of Situ Ciburuy tourism object development as a lake tourism development planning strategy, to know Situ Ciburuy tourism activities and market analysis of Situ Ciburuy tourism products as a lake tourism development planning strategy and know the planning strategy for sustainable tourism development in the context of developing lake tourism. The research is qualitative in nature, using primary data through observation, interviews and secondary questionnaires through documents and scientific journals. The analytical method used is SWOT analysis which identifies various factors to formulate a strategy. Based on the SWOT analysis of internal and external strategic factors. Situ Ciburuy internally has a strength value that is greater than its weakness, while externally it has an opportunity value that is greater than its threats. strength factors maximize the utilization of all opportunities. The recommended strategy is making a master plan for the Situ Ciburuy area as a guideline for spatial planning or land allotment and collaborating with investors in increasing the quality and quantity of objects and tourist attractions in the Situ Ciburuy area so as to increase the number of visitors in the future.