Family Education does not only focus on academics but also includes the socialization of values for the development of children's self-concept and personality.This study aims to investigate the family education in introducing gender identity and role in early childhood. This type of research is descriptive qualitative research. The subjects of this study consisted of three pairs of parents who had early childhood. The results show that the introduction of gender identity is adjusted to the stage of early childhood progress, namely the pre-operational phase based on Piaget's theory. So that gender identity is introduced through physical characteristics that can be directly seen by children. Introducing gender role is done by giving role models to children and involving children in their daily activities. Most of the gender identities and roles that are socialized are still influenced by gender stereotypes that live in society. The shift of gender stereotypes are influenced by the environment, education and parental self-awareness.