Purpose This study aims to investigate the influence of the Islamic retail mix of product, price, promotion and store atmosphere on consumers' purchase decisions. Design/methodology/approach The research method is a survey with a purposive sampling technique, involving 100 respondents. The data was analyzed using the SEM PLS analysis tool. Findings Products and promotions are partially insignificant to purchasing decisions in Islamic retail. This is because consumers are convinced of all the products offered by the sharia retail mix, so they are less concerned with products and promotions. However, this study reinforces that price and store atmosphere has a significant impact on purchasing decisions in Islamic retail. Research limitations/implications This study focuses on product, price, promotion and store as its variable dependent, with two of the variables are less significant compared to the rest. In addition, the samples are relatively small, leading to concerns about its ability to generalize the results of the study. The instruments that are used are also relatively limited. Additionally, the relevant characteristics of respondents are not evenly distributed. Thus, further study investigating similar topics might need to increase the number of samples, expand the characteristics of the sample, and including such variables as process, location, brand equity and customer’s trust level. Practical implications To encourage consumers to make purchases on Islamic retail, companies should emphasize price and store atmosphere, which are the main considerations for consumers in making purchases at Islamic retail. Product and promotion are less prominent in Islamic retail because they are similar to those carried out by conventional retail. Originality/value This paper is significant in investigating the effect of sharia retail product mix, price, promotion and store atmosphere on consumer purchasing decisions at Sehati Muslim Mart Daarut Tauhid (SMM-DT), which is located in a famous boarding school in Indonesia. This study has succeeded in revealing the strengths and weaknesses of the variables that influence consumer purchasing decisions in Islamic retail.

Abstrak-Kepuasan wisatawan terbentuk karena adanya pengalaman yang dirasakan oleh konsumen setelah menggunakan produk dan jasa yang dimaksud, sehingga menimbulkan nilai yang baik. Reputasi daerah sebagai destinasi wisata telah merangsang pertumbuhan pasar sehingga pemahaman tentang revisit intention untuk wisatawan penting bagi pengelola pengembangan wisata agar strategi pemasaran tepat sasaran dan efektif. Keberagaman objek wisata dan daya tarik wisata alam yang melimpah seperti seni budaya, wisata sejarah, wisata belanja serta kerajinan asli daerah mempunyai dampak yang besar untuk memberikan pengalaman terbaik bagi wisatawan sehingga dapat berdampak pada revisit intention. Pariwisata pada dasarnya menciptakan pengalaman bagi wisatawan atau tourist experience. Adapun tujuan penelitian dari analisis tourist experience terhadap revisit intention pada objek wisata pemandian air panas se Kabupaten Garut adalah: (1) untuk memperoleh temuan mengenai gambaran tourist experience pada objek wisata pemandian air panas se Kabupaten Garut (2) untuk memperoleh temuan mengenai tingkat revisit intention pada objek wisata pemandian air panas se Kabupaten Garut, (3) untuk memperoleh temuan mengenai pengaruh tourist experience terhadap revisit intention pada objek wisata pemandian air panas se Kabupaten Garut. Sedangkan desain riset yang akan digunakan adalah systematic random sampling dan jenis sampling yang digunakan adalah populasi bergerak (mobile sampling). Kata Kunci-tourist experience, revisit intentionAbstract -Tourist satisfaction is formed because of the experience felt by consumers after using the proposed products and services, giving rise to good value. The reputation of the region as a tourist destination must increase growth of the purpose of return visits for tourists is important for tourism managers so that marketing strategies are on target and effective. The diversity of tourist objects and and abundant natural tourist attractions such as cultural arts, historical tourism, shopping tourism and native crafts of the region have great importance to provide the best tourist experience for tourists so that it can be seen in the intention to re-visit. Tours on the experience for tourists or tourists. The research objectives of the analysis of tourist experiences on the intention to revisit hot air baths in Garut, consist of : (1) to obtain findings about the experience of tourists in hot air baths in Garut (2) to look for findings on the purpose of a return visit in hot air bathing attractions in Garut (3) to get a visit experience related to the intention to re-visit hot spring bathing attractions in Garut. While the research design that will be used is a systematic random sample and the type of sample used is a mobile population. By determining the respondent, determine the place as a check point, determine the time, and then ask for approval to be given a questionnaire. Questionnaires were measured using a Likert scale (ranking summary) each scale had 7 categories.

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh harga/tarif masuk, pendapatan konsumen, fasilitas wisata dan selera konsumen, terhadap permintaan jasa pariwisata pemandian air panas se-Kabupaten Garut. Dalam penelitian ini yang menjadi subjek penelitian yaitu konsumen (pengunjung) di pemandian air panas se-Kabupaten Garut. Metode yang digunakan dalam penelitian ini adalah eksplanatory survey. Adapun teknik sampling yang digunakan dalam penelitian ini yaitu systematic sampling. Penelitian ini menggunakan angket sebagai alat pengumpul data dan teknik analisis data menggunakan analisis linier berganda. Hasil penelitian menunjukan bahwa pendapatan konsumen, persepsi fasilitas wisata dan selera konsumen mempunyai pengaruh positif terhadap permintaan jasa pariwisata pemandian air panas, sedangkan persepsi harga tarif masuk mempunyai pengaruh negatif terhadap permintaan jasa pariwisata pemandian air panas.

The purpose of this study is to determine the effect of Entrepreneurship Knowledge on Self Efficacy and its impact on entrepreneurial interest in students. This research uses descriptive and associative methods conducted on 68 respondents who are students of the, University of Garut. Data processing techniques used by researchers are validity, reliability, and data analysis methods using path analysis. The tool used is SPSS Software 20.0. The results of this study are entrepreneurial knowledge can affect self efficacy and have an impact on the emergence of entrepreneurial interest in students.

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