Abstract-Drawing on an overarching framework of marketing on tourism management. This study develops and tests an integrated model of electronic word of mouth (e-WOM), destination Image, and satisfaction toward visit intention. The model is tested using data and survey of 215 respondents using purposive sampling technique. The analysis was carried out by employing Structural Equation Modeling (SEM). The data was processed with WarpPLS 3.0. The result confirm that; e-WOM is positively and significantly related to satisfaction, and visit intention but insignificant with destination image. On the other hand, destination image is positively and significantly related to visit intention and satisfaction are shown to have insignificant influence on visit intention. The theoretical and empirical implications of these results are discussed.
The purpose of this research is to study the relationship among destination image, service quality, e-WOM, and revisit intentions in the tourism industry. A questionnaire was given to tourists who visit one of the farthest islands in the western part of Indonesia, Sabang Island and using sampling through the convenience sampling. A structural equation model (SEM) test with Warp PLS 3.0 was used to test the relationship between research variables. This research gathered from 150 respondents. The empirical results from PLS-SEM showed that; the destination image positive affect e-WOM and revisit intention; service quality affect e-WOM and revisit intention; e-WOM positive effect to revisit intention tourists. The implications and future research issues were discussed.
Today's marketing activities have employed information technology to overcome the challenges of marketing sustainability in getting more resources and meeting greater expectations for building lasting relationships with customers. The ability in e-marketing represents business organizations competence in the use of the internet and other information technology to be able to facilitate effective and efficient interactions with customers. One of the marketing developments is e-Marketing capability. Information technology helps business organizations to be able to carry out online marketing capabilities. Various organizational capabilities in managing electronic-based marketing are based on knowledge sharing by business organizations to improve marketing performance. The purpose of this research is to see the extent of knowledge sharing and e-Marketing capability effect on marketing performance. This research used explanatory with a quantitative approach. The respondents are the students who have products that are marketed in business incubators. The questionnaire was given to 101 respondents with a sampling technique of purposive sampling. The results of the study show that knowledge sharing cannot influence e-Marketing capability, knowledge sharing can influence marketing performance, and e-Marketing capability cannot influence marketing performance.
Abstract-Tourists' perceptions of service quality, destination image, perceived value, and revisit intention are vital successful destination marketing. This study aims to investigate the impact the interactivity of service quality, destination image, and perceived value toward revisit intention to umbul ponggok, Klaten. The conceptual model was developed on the basis of existing theoretical and empirical research in the fields of marketing and tourism. Questionnaire given tourists visit to umbul ponggok and using sampling through the non probability approach using convenience sampling. A total of 183 questionnaires were returned and the data were analysed using structural equation model (SEM). The findings illustrate that service quality positive and significant impact on perceived value and revisit intention. Destination image was found to have a positive and significant impact on perceived value and revisit intention. Implications and future research issues were discussed.
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