Electronic Word of Mouth, Destination Image, and Satisfaction Toward Visit Intention: an Empirical Study in Malioboro Street, Yogyakarta

Prayogo, Rangga Restu; Ketaren, Faisal Lafi Sadin; Hati, Rizky Mustika

doi:10.2991/icosop-16.2017.31

Cited by 24 publications

(40 citation statements)

References 16 publications

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“…The statement above is in line with the research of Prayogo [15], with research titles Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists, which states that destination image has a significant effect on interest in visiting China.…”

Section: ) Effect Of Electronic Word Of Mouth On Visiting Interestssupporting

confidence: 66%

Visiting Behavior From the Lens of Electronic Word of Mouth, Destination Image, and Tourist Attraction

Permana¹

2020

Proceedings of the 4th International Conference on Management, Economics and Business (ICMEB 2019)

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This study aims to determine the effect of electronic word of mouth, destination image, and tourist attraction on interest in visiting Kampung Naga tourism objects in Tasikmalaya Regency. The object of this research is tourists who have never visited Kampung Naga attractions. The study sample consisted of 120 respondents. The sampling technique in this study was a questionnaire and the data sources used were primary data. The analysis of the data used is quantitative descriptive analysis. Data analysis was performed using Partial Least Square (PLS) analysis with the Smart PLS 3.0 program. The results of the study showed that electronic word of mouth and tourist attraction had a positive and significant effect on visiting interest, while the destiny image had no effect on visiting interest. Therefore, the accepted assumption is that there are two independent variables that support the hypothesis and one independent variable that does not support the hypothesis.

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Section: ) Effect Of Electronic Word Of Mouth On Visiting Interestssupporting

confidence: 66%

Visiting Behavior From the Lens of Electronic Word of Mouth, Destination Image, and Tourist Attraction

Permana¹

2020

Proceedings of the 4th International Conference on Management, Economics and Business (ICMEB 2019)

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“…Mengacu pada hasil penelitian (Castaneda et al, 2007), dapat dipahami bahwa pengetahuan yang diperoleh dari kunjungan wisatawan ke Kawasan Danau Toba di masa lalu, memiliki pengaruh dominan pada kepuasan. Beberapa penelitian lain menyimpulkan bahwa e-WOM berpengaruh positif terhadap kepuasan wisatawan (Rizky et al, 2017); (Prayogo, Ketaren, & Hati, 2016); (Triandewo, Jasfar, & Hady, 2018) dan (Ahlunnazak & Abror, 2019).…”

Section: Kepuasan Dan Loyalitasunclassified

Model Elektronik Word of Mouth: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan

Muis

Gultom

Jufrizen

et al. 2020

j.ilm.manaj.dan.n.a

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Penelitian ini bertujuan untuk menganalisis pengaruh Elektronik Word of Mouth (e-WOM) terhadap citra destinasi, kepuasan wisatawan, dan loyalitas wisatawan. Menganalisis pengaruh citra destinasi terhadap kepuasan dan loyalitas wisatawan, serta menganalisis pengaruh kepuasan terhadap loyalitas wisatawan. Pendekatan penelitian ini adalah pendekatan asosiatif. Lokasi penelitian ini dilakukan di destinasi wisata Kawasan Danau Toba Sumatera Utara. Populasi dalam penelitian ini adalah wisatawan Dalam Negeri. Dipilihnya populasi ini, karena secara teoretis dan empiris memiliki berbagai karakteristik yang sesuai dengan topik dan tujuan penelitian. Sedangkan ukuran sampel adalah 145 orang wisatawan. Teknik pengumpulan data yaitu daftar pertanyaan dan wawancara. Metode analisis yang dipergunakan dalam penelitian ini adalah Model Persamaan Struktural dengan pengolahan data menggunakan program komputer Lisrel 8.0. Hasil penelitian menunjukkan bahwa E-WOM berpengaruh terhadap Citra Destinasi, Kepuasan Wisatawan, dan Loyalitas Wisatawan, Citra Destinasi berpengaruh terhadap Kepuasan Wisatawan dan Loyalitas Wisatawan dan Kepuasan Wisatawan berpengaruh terhadap Loyalitas Wisatawan.

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“…The greater and stronger e-WOM communication is carried out and the information circulating is positive towards a product, the brand image generated in the minds of consumers about the product will be better too. Reza Jalilvand, S1amiei, Dini, & Yaghoubi Manzari (2012); Setiawan, (2014); Chinho Lin, Wu, & Chen (2013); Farzin & Fattahi (2018) and Prayogo, Ketaren, & Hati (2017) stated that EWOm had a positive and significant effect on destination image. Thus, based on the previous discussion, the following hypotheses are proposed:…”

Section: Conceptual Framework and Hypothesesmentioning

confidence: 99%

The Effect of Electronic Word of Mouth and Service Quality on Satisafaction: Destination Image as a Mediator

Nurhidayati¹,

Abror²

2020

Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019)

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The purpose of this study is to examine the relationships among electronic Word of mouth (eWOM), service quality, brand image, and satisfaction in tourism industry. The questionnaire was distributed to 80 respondents who had experience with social media online. The research data and hypothesis are analyzed by using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The findings show that eWOM has a positive influence on brand image and satisfaction. In addition, the results also find the significant relationship between service quality and satisfaction. For managerial implications, this study suggests that managers should keep track of online consumer reviews and give timely solutions.

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Electronic Word of Mouth, Destination Image, and Satisfaction Toward Visit Intention: an Empirical Study in Malioboro Street, Yogyakarta

Cited by 24 publications

References 16 publications

Visiting Behavior From the Lens of Electronic Word of Mouth, Destination Image, and Tourist Attraction

Visiting Behavior From the Lens of Electronic Word of Mouth, Destination Image, and Tourist Attraction

Model Elektronik Word of Mouth: Citra Destinasi, Kepuasan dan Loyalitas Wisatawan

The Effect of Electronic Word of Mouth and Service Quality on Satisafaction: Destination Image as a Mediator

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