Purpose The purpose of this research paper is to study the relationship between entrepreneurial marketing strategy (EMS), institutional environment (IE) and business performance (BP). Further, it examines the role of gender and entrepreneurial experience (EE) as moderators of EMS-BP and IE-BP relationships. Design/methodology/approach Based on the literature review, the authors proposed a conceptual model that was tested using a quantitative approach. Questionnaires were filled by 202 owners/entrepreneurs of small- and medium-sized enterprises (SMEs) in Egypt. Because of the absence of a formal population-frame for the Egyptian SMEs, non-probability quota sampling technique was used that considered differences in gender and EE. SmartPLS software was used for data analysis. Findings The results indicated that EMS has significant positive effect on BP. IE has significant positive effect on EMS but insignificant effect on BP. Gender was found to be moderating significantly both the EMS-BP and IE-BP relationships. However, EE was found to be an insignificant moderator in the EMS-BP relationship. Practical implications The findings communicate insights to the SMEs on the importance of undertaking proactive, risk-taking and innovative activities while creating and delivering value to their customers. Also, it encapsulates further implications for policymakers to promote a better IE for entrepreneurship in Egypt. Originality/value This study contributes conceptually to the interdisciplinary research that investigated the integration between entrepreneurship and marketing as a successful functional strategy in SMEs and its effect on enhancing BP and market share. Empirically, it adds value to the available literature on contemporary strategic entrepreneurship by analysing these IE-EMS-EE-Gender-BP relationships in a promising, yet under-researched, transitional economy.

PurposeAlthough researchers agreed that corporate image and employer image are important factors affecting organizational attractiveness, understanding the role of social identity within the attracting process, in addition to exploring the relationship between corporate image and employer image, is still a research gap. Therefore, this study aims to investigate the effect of corporate and employer image on organizational attractiveness in addition to understanding the moderating role of social identity on the relationship between corporate image and employer brand and organizational attractiveness.Design/methodology/approachThe study used a survey method for data collection from fourth year students.FindingsThe findings show that both employer image and corporate image have a significant positive effect on organizational attractiveness . In addition, it has showed that social identity consciousness plays partial role as a moderator in the model.Originality/valueThis paper is one of the first papers that include corporate image, employer image, social identity consciousness and organizational attractiveness in the same model . In addition, it is one of the limited papers that considered both signal and social identity theory in attraction process.

In response to investigating the role of IT on entrepreneurs, this research increases the understanding of the impact of online social capital created and developed on social media platforms regarding the entrepreneurial opportunity process of nascent female entrepreneurs. To fulfill that, this research employed the mixed-method approach allowing two phases to complement and prevent unjustified findings. In the two phases, a multilevel model that incorporates entrepreneurial capacity and resource acquisition as mediating variables is created, justified, and investigated. In the first phase, the researchers use Natural Language Processing (NLP) by analyzing big data on social media communities, followed by a quantitative confirmatory study using SmartPLS 3.3 in the second phase. Results show that nascent female entrepreneurs use online social capital, especially bridging social capital, to develop their entrepreneurial capacity and to access resources, both necessary to recognize and exploit entrepreneurial opportunities.

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Purpose: This paper aims to examine the impact of mission implementation dimensions (mission fulfillment and mission motivation) on organizational ambidexterity in the Pharmaceutical industry in Egypt. Methodology:The targeted population of interest is licensed Egyptian pharmaceutical companies. All the 53 companies are approached. a number of 159 questionnaires have been collected from top managers in the Egyptian pharmaceutical companies. Data are analyzed using Smart PLS v.3.3.3 to apply the Partial Least Square Structural Equation Modeling (PLS-SEM).Finding: The results showed that mission fulfillment has a significant positive effect on the Ambidexterity and on the Exploration and on the Exploitation. However it has a higher impact on exploitation then exploration. Moreover, mission motivation has a significant positive impact Ambidexterity and on exploration and on exploitationOriginality: This research is aiming to fill the gap on literature in three ways. First, studying ambidexterity as a ability to balance between explorative and exploitative innovations as complementary not competing variables vital for organizational success. Second, this research fill a gap in literature by examining organizational ambidexterity from strategic perspective by examining the impact of mission fulfillment and mission motivation on organizational ambidexterity. Since the majority of earlier studies are centered around organizational enablers and little is known about the role of strategy on ambidexterity. Third, the importance of this research become more significant in the Egyptian context especially in the Pharmaceutical sector as Egyptian organizations in this sector are facing many challenges to pursue strategic renewal by growing their capabilities through exploitive innovation, while offering new products and new substitutes through explorative innovation.